Advertising That Sells
Furniture store specific tips and techniques from advertising expert David Love
Larger sales come from always suggesting an add-on as you complete the sale you're working on. Amazon.com is a master at doing this.
Do you think it’s easier to sell a $1499 dining room . . . or a $499 mattress set . . . or a $799 leather recliner . . . or a $599 sofa . . . or, or, or, than it is to sell a $1.99 jar of pizza sauce?
Testimonials make great ad headlines.
In last week’s article, I suggested that adding the word “New” would strengthen just about any headline and ad. Versions of “New” include “Announcing.” “Just arrived.” “Here now.” Here are a couple of examples:
Here are just a few examples of headlines that will catch her attention and draw her into your ad.
What do you do after someone visits your web site and fills out your sign-up form?
Highlights from a recent High Point seminar that received the highest rating possible from 100% of the attendees.
Consumers are not stupid. Sometimes it seems, for some reason, our industry thinks they are.
It’s been reported that she is worth at least 10 times her initial purchase. Here are 12 ways to get more.
If not, here’s an outline I use with clients that might be helpful for you.
Advertising response Rates really have nothing to do with ROI.
Year-end review of some of the most important topics, strategies and ideas I've shared with you during this past year.
For your ads to achieve Maximum Response, rather than just Some Response, try using “Different” and “Unusual” Advertising and Marketing Strategies.
The only purpose of Advertising is to make sales. Period.
Even the best furniture or mattress store in the world will struggle, suffer, maybe even have to close without a steady flow of good REPEAT customers.
Even the best furniture or mattress store in the world will struggle, suffer, maybe even have to close without a steady flow of good NEW customers.
Secret #1. Being good at what you do is not good enough.
If you’re not making your business as personal as you can, you might want to start.
A time honored marketing strategy. Are you using it effectively?
Every store in the world talks about service. But, if ‘service’ is so important to the success of your store, why doesn’t your advertising serve your clients?
Use as many testimonials as you can in these easy ways.
It’s important to get your guests talking about you after they leave the store.
Testimonials help make what you say in your ads and on your web site believable.
Press releases are often more read than ads because they are news.
We spend lots of money selling products in our ads. How bout ‘selling’ the Sale as well.
Your prospects and customers are not as easy to motivate to buy as you think.
Four tough questions from one of the ‘Old Masters.’
A simple question. You might be surprised at my answer.
More reasons why Selling Signs are so important to your sales and profits.
We spend lots of money selling products in our ads. How bout ‘selling’ your store as well.
Lack of ‘selling signs’ is a major contributor to wasted advertising dollars and wasted floor traffic.
Make sure that your advertising addresses the underlying principles of effective advertising.
Even experienced pilots have them. Astronauts have them. Do you have a checklist? An ad checklist, that is.
Do you have an “Oh no. How could I have forgotten that or done that?” ad checklist? Not following one could suppress response to your advertising. Something you don’t need.
The medium you use to get your message into the hands and minds of your market.
Once you know what your message is, decide what is your market.
Most furniture advertising has no message at all. Creating a unique message will enhance all your marketing efforts.
if you're asking yourself which medium to use to advertise, asking two other questions first will help you decide.
Giving her good reasons to choose your store will boost traffic, sales and profits.
Whether your web site, newspaper ad, flyer, letter or post card, be sure your readers know what you want them to do next.
Prospects buy for one reason and one reason only. Benefits. Here are some examples you can copy and use in your ads.
Prospects buy for one reason and one reason only. Benefits.
How layout affects ad response. Your ad layout should reveal, not conceal, the message.
More about advertising copy and why intelligent people want to read intelligent ads.
All about advertising copy and why Intelligent people want to read intelligent ads.
Every ad must start with a good headline. There are several headline elements which research shows to be successful.
Failure to make your advertising personal.
Failure to make your advertising accountable.
Since people buy to get benefits, the best way to get them to read the copy in your ad is to promise a benefit in the headline.
Here is a common misconception responsible for robbing furniture and bedding retailers of millions upon millions of dollars in available sales and profits every day, every month, every year.
The most glaring mistake almost all advertisers make today is failure to talk about benefits in their ads.