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Love Furniture Profits Tip: Media. The Third Leg Of Your Marketing Stool.

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By David Love, Love Furniture Profits

No media is inherently good or bad. Newspapers. Radio. TV. Emails. Face Book. Twitter. LinkedIn. Small Post Cards. Big Post Cards. Web sites. The choices are virtually endless.

Remember a few weeks ago I said, “You're asking the wrong question.” What I mean by that is, when you ask me “Should I go in the newspaper or send a post card,” that’s just as important as knowing who you're marketing to and what you're trying to say.

Most store owners think picking the right media will solve all their problems, so it can be a shock to hear that there is no such thing as a right or wrong, good or bad, media. Think about this: a hammer is neither the right tool nor the wrong tool. It depends on what you're trying to accomplish.

Let’s say you want to send your message to your customer list. I don’t have to tell you, the newspaper would not be the right place to do this. Or let’s say you want to mail only to homeowners with household income over $75,000. In this case, the free paper that gets thrown every Thursday to every driveway in town would probably not be the way to go. Or mailing to ZIP codes that contain only apartments.

Every situation is different and results will vary every time, but I believe that in the long run the personal letter or postcard to your list is the most productive advertising you can do. It’s much easier to do more business with those who know you and presumably like you, than it is to attract new customers. It’s also important to keep in fairly frequent contact. This could be an entire article in itself.

PLEASE NOTE: These little articles can’t anywhere near cover all there is to say on these topics. So... I have a very special offer for you: for the first three of you who send me an email with the word FREE in the subject line I will do, by phone, a Free, No Obligation, 30 minute, Marketing Strategy Session with you. I can handle only so many, so this has to be limited to the first three. david@lovefurnitureprofits.com.

Note: do you have a marketing challenge you’d like addressed? Send me an email and I’ll talk about it in a future article.


About David Love and Love Furniture Profits. Love Furniture Profits is an advertising consulting and coaching firm that shows retailers how to get more traffic, more and higher ticket sales and more profits using long-lost scientific advertising secrets unknown by about 99% of all of today’s retailers.

To find out more, get your free copy ($29, but free to any furniture, mattress or floor covering store) of his just released, breakthrough Special Report for Furniture and Mattress stores, “5 Long Lost Scientific Retail Advertising Secrets that work like magic in today’s economy for any furniture or mattress store to get you more customers, more sales, more profits.” Go right now to www.lovefurnitureprofits.com. David can be reached at david@lovefurnitureprofits.com. Phone: 803.764.3977

David is a 41 year furniture/mattress, in the trenches, industry veteran. His background includes retail furniture sales. Manager of a retail furniture store. 22 years on the road making money for companies like Sealy Mattress and Best Chairs. His territory and his retailers achieved sometimes remarkable sales increases due to the expert advertising and sales advice he gave. He has also owned and sold his own profitable store and was a highly regarded sales manager of a top 100 furniture store.

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