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How To Create Advertising That Sells. Five Easy Steps Anyone Can Follow - Step #5 - More about Benefits.

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This week I’m keeping it really simple. We’re talked enough about benefits and why they’re so important to making your advertising more effective, so this week I'm giving you some examples. I talk a lot about benefits, but don’t forget, they have to be supported by features.

If you can work even just one or two of the following into one of your headlines or copy it will help your ad be more effective. There’s only room in this short article for brief examples, but you’ll get the idea.

HOME RELATED BENEFITS.
Improving appearance of the home. More comfortable room. Makes entertaining easier. Creating a homey atmosphere.

ECONOMIC BENEFITS.
Savings. Sales. Increasing home value. Save now, pay later. Worth much more.

COMFORT, PLEASURE, ENJOYMENT BENEFITS.
Enjoy home more. Look forward to coming home. Easier to relax. Sink into comfort. Feet up, easier on your heart. Enhances entertainment.

PRIDE BENEFITS.
Proud of your home. Show off to friends and neighbors. Beautiful furniture you’ll be proud to own. Welcoming guests. Your family will love you for upgrading their home. Quality you'll be proud to own.

FABRIC BENEFITS.
Easy to clean. Stays like new, longer. Today’s up-to-date patterns and colors. Coordinates with your current décor.

BENEFITS DERIVED FROM SPECIFIC FEATURES.
Solid wood benefits. Construction benefits. Life time warranty. Solid wood (steel) recliner frame. Color benefits. Design benefits.

STORE BENEFITS.
Store services. e.g. design service. Large selection. Delivery. Order on line (by phone). Free parking.
Have some fun with this. I did this when I was sales manager of a Top 100 furniture store. I had a contest among salespeople. You could also include office staff and delivery crew. Ask everyone to pick one item of their choosing on your showroom floor. List every way they can think of that someone might benefit from owning that item. Show them the above benefits to get them started. You could give a $25 gift card for the person who comes up with the most, or the best. Whatever criteria you choose. If you like, you could even send the lists to me and I could judge the contest. I’d love to do that. No fee. Just for fun.

Next week, we’ll talk about the final part of your ad puzzle. The Bid for Action. In salespersons’ language, the close. Your ads should Close, just as your salespeople do.

For more detail on all the principles expressed in these articles, please go to www.lovefurnitureprofits.com.

PLEASE NOTE: I welcome your feedback. Did you like today’s message? What other topics would you like to see covered? Please let me know at david@lovefurnitureprofits.com. Feel free to forward this to a friend in the business.



About David Love and Love Furniture Profits. Love Furniture Profits is an advertising consulting and coaching firm that shows retailers how to get more traffic, more and higher ticket sales and more profits using long-lost scientific advertising secrets unknown by about 99% of all of today’s retailers.

David is a 41 year furniture/mattress, in the trenches, industry veteran. His unmatched-by-anyone background includes retail furniture sales. Manager of a retail furniture store. 22 years on the road making money for companies like Sealy Mattress and Best Chairs. His territory and his retailers achieved sometimes remarkable sales increases due to the expert advertising and sales advice he gave. He has also owned and sold his own profitable store and was a highly regarded sales manager of a top 100 furniture store.

With his knowledge and front-line experience he has a passion for passing it on and sharing that experience to help furniture and mattress retailers cut advertising waste and maximize sales and profits.

To find out more, get your free copy ($29 but free to any furniture, mattress or floor covering store) of his just released, breakthrough Special Report for Furniture and Mattress stores, “5 Long Lost Scientific Retail Advertising Secrets that work like magic in today’s economy for any furniture or mattress store to get you more customers, more sales, more profits.” Go right now to www.lovefurnitureprofits.com. David can be reached at david@lovefurnitureprofits.com. Phone: 707-580-3415.

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