Point Counterpoint: Optimistic about 2021?
Ed says that he's never been more positive. Bill issues dire warnings and advises retailers to batten down the hatches!
Read Point Counterpoint: Optimistic about 2021?
Point/Counterpoint: The New Normal?
Ed says our industry will begin to recover from the Covid pandemic and there will be a new normal. Bill says NOPE!
Read Point/Counterpoint: The New Normal?
Point/Counterpoint: Gross Margin Rescue
Direct and indirect retail strategies for rescuing gross margins in 2020.
Read Point/Counterpoint: Gross Margin Rescue
Point/ Counterpoint: Marketing Toolbox For Furnishings Retailers
When money is tight, you have to out-think and outsmart rather than outspend your competition. Bill and Ed debate, and rank by effectiveness, retail marketing tools.
Read Point/ Counterpoint: Marketing Toolbox For Furnishings Retailers
Point/CounterPoint: Industry Sales Reps
Will traditional representatives even exist 10 years from now?
Read Point/CounterPoint: Industry Sales Reps
High Point Market Point/Counterpoint
Ed Tashjian and Bill Napier duke it out over the future of the High Point Market.
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Everybody is buzzing about VR/AR. Will the early adapters . . . the Amazons, Wayfairs and Frontgates eat your lunch?
Read Technology Point/Counterpoint
Point/Counterpoint: The Times They Are a-Changin'?
Bill says, follow the money to the Baby Boom generation. Ed says “The Times They Are a-Changin'”.
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The Evolution of Furniture Websites… or Lack Thereof
While retailers have slowly embraced furniture websites and made changes, they’re still not engaging online visitors like they should be.
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Point/Counterpoint: Do Manufacturing Brands Matter?
Bill says, furniture brands don't matter anymore. Ed has a more nuanced view. Both say it's the Elephant in the room.
Read Point/Counterpoint: Do Manufacturing Brands Matter?
Unpacking Digital Marketing Hype
Are unsubstantiated marketing promises and digital marketing fraud wasting your precious ad dollars?
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Point/Counterpoint: What Keeps You Up At Night?
Bill Napier and Ed Tashjian tell why they are deeply concerned about the future of US home furnishings retailers.
Read Point/Counterpoint: What Keeps You Up At Night?
Buyer Beware – Your Digital Marketing Campaigns Are Likely To Be Full Of Fraud By Click Farms And Bots.
For Every $3 Spent on Digital Ads, Fraud Takes $1.
Read Buyer Beware – Your Digital Marketing Campaigns Are Likely To Be Full Of Fraud By Click Farms And Bots.
Point/Counterpoint: How Much Is Too Much Digital?
Bill Napier thinks there is too much hype about digital-only retail marketing. Ed Tashjian takes a more nuanced view.
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Point-Counterpoint: A Millennial Myth?
Is this promising demographic target being over-hyped by marketers in the furniture industry?
Read Point-Counterpoint: A Millennial Myth?
Point-Counterpoint: Celebrity Licensing
Is all the licensing of celebrity furniture lines in the home furnishing’s category worth the cost?
Read Point-Counterpoint: Celebrity Licensing
The Hiring Decision
Should you hire employees or independent contractors for key positions in 2017.
Read The Hiring Decision