Furniture World Articles by
Bill Napier and Ed Tashjian
Ed says that he's never been more positive. Bill issues dire warnings and advises retailers to batten down the hatches!
Ed says our industry will begin to recover from the Covid pandemic and there will be a new normal. Bill says NOPE!
Direct and indirect retail strategies for rescuing gross margins in 2020.
When money is tight, you have to out-think and outsmart rather than outspend your competition. Bill and Ed debate, and rank by effectiveness, retail marketing tools.
Will traditional representatives even exist 10 years from now?
Ed Tashjian and Bill Napier duke it out over the future of the High Point Market.
Everybody is buzzing about VR/AR. Will the early adapters . . . the Amazons, Wayfairs and Frontgates eat your lunch?
Bill says, follow the money to the Baby Boom generation. Ed says “The Times They Are a-Changin'”.
Bill says, furniture brands don't matter anymore. Ed has a more nuanced view. Both say it's the Elephant in the room.
Are unsubstantiated marketing promises and digital marketing fraud wasting your precious ad dollars?
Bill Napier and Ed Tashjian tell why they are deeply concerned about the future of US home furnishings retailers.
Bill Napier thinks there is too much hype about digital-only retail marketing. Ed Tashjian takes a more nuanced view.
Is this promising demographic target being over-hyped by marketers in the furniture industry?
Is all the licensing of celebrity furniture lines in the home furnishing’s category worth the cost?
Should you hire employees or independent contractors for key positions in 2017.
The fallacy of Facebook as a brand strategy.