Furniture World Articles by
Bill Napier and Ed Tashjian
Published: 1/23/2021
Ed says that he's never been more positive. Bill issues dire warnings and advises retailers to batten down the hatches!
Published: 6/6/2020
Ed says our industry will begin to recover from the Covid pandemic and there will be a new normal. Bill says NOPE!
Published: 1/4/2020
Direct and indirect retail strategies for rescuing gross margins in 2020.
Published: 7/10/2019
When money is tight, you have to out-think and outsmart rather than outspend your competition. Bill and Ed debate, and rank by effectiveness, retail marketing tools.
Published: 1/2/2019
Will traditional representatives even exist 10 years from now?
Published: 9/22/2018
Ed Tashjian and Bill Napier duke it out over the future of the High Point Market.
Published: 7/4/2018
Everybody is buzzing about VR/AR. Will the early adapters . . . the Amazons, Wayfairs and Frontgates eat your lunch?
Published: 3/23/2018
Bill says, follow the money to the Baby Boom generation. Ed says “The Times They Are a-Changin'”.
Published: 1/14/2018
Bill says, furniture brands don't matter anymore. Ed has a more nuanced view. Both say it's the Elephant in the room.
Published: 11/29/2017
Are unsubstantiated marketing promises and digital marketing fraud wasting your precious ad dollars?
Published: 9/23/2017
Bill Napier and Ed Tashjian tell why they are deeply concerned about the future of US home furnishings retailers.
Published: 7/7/2017
Bill Napier thinks there is too much hype about digital-only retail marketing. Ed Tashjian takes a more nuanced view.
Published: 3/29/2017
Is this promising demographic target being over-hyped by marketers in the furniture industry?
Published: 12/28/2016
Is all the licensing of celebrity furniture lines in the home furnishing’s category worth the cost?
Published: 11/29/2016
Should you hire employees or independent contractors for key positions in 2017.
Published: 9/25/2012
The fallacy of Facebook as a brand strategy.
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