Team National Factory Direct Taps MicroD for Custom Order Furniture eCommerce

Furniture World Magazine

MicroD announced that MicroD’s ePreVue and EasyOrder online have been chosen by Team National Factory Direct (TNFD) to sell configurable custom upholstery furniture on their website TNFD had sold non-configurable items from their website in the past, but they knew they could get higher-ticket sales and margins in custom order upholstery. After researching several options, they selected MicroD’s solutions for Custom Order Upholstery presentations, with fabrics on frame draping and online item configuring and pricing. “MicroD’s solution was an ideal fit for what we were looking for. Not only does it offer a very easy to use and attractive user interface for our customers to select styles and frames, it allows draping of the fabrics as well, which helps customers to visualize and feel more confident in placing an order online,” said Phil Chrysler, vice president of Team National Factory Direct. “MicroD’s products are best in its class and their staff was a delight to work with.” Visit TNFD at - www.bign.com Jerry Wingate, MicroD’s vice president of Sales and Marketing states, “We are thrilled with the success of TNFD’s website with the addition of our solutions. This is a great example of the ultimate interactive consumer experience that our products provide. Not only does our service help customers select the right products with complete confidence, but they also do it in a fun interactive way. With a few clicks they can actually select what they want, know the price, and place an order. That’s exactly what the online furniture consumer wants.” About ePreVue and EasyOrder Online: ePreVue Internet services enable customers to search for and visualize custom upholstered furniture and case goods on retailers’ websites and in their showrooms. A customer can search, browse, view covers and finishes, drape upholstery frames, view case goods and accessory items, save and print images and view information for the products they select. Further, the selected fabrics and frames can be priced using EasyOrder online and an order may be placed with the retailer. ePreVue shopping is available 24/7 for customers. Valuable reports can be accessed by the retailer to review which products are being viewed on the website. MicroD Inc. is the only company in the home furnishings industry that provides a Full Circle Solution; from manufacturer’s catalogs, displaying and pricing case goods and upholstery products online and in the retail stores, to internet-based EDI connectivity between retailers, manufactures and freight carriers. With MicroD’s best of the breed products and services, firms in the home furnishings industry are increasing their sales while reducing their costs.