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Fabric Supplier To Designers Reports Spike In Web Sales

Furniture World Magazine


Greenhouse Design announced a substantial spike in Web site sales for the month of August with 25 percent of fabric sold coming through the Internet. The company noted that other industry sources traditionally post a 1-3 percent portion of sales arriving through their Web sites. The growth of online sales comes at a time when the company is taking proactive steps to operate an environmentally friendly organization. By directing customers to its comprehensive Web site, there is a subsequent reduction in the amount of invoices, price lists and statements being sent and an impressive savings of paper. Customers are encouraged to enroll in online notifications of new products and promotions. Greenhouse continues to offer printed material including its ever-popular sample books plus a fully staffed customer support center available 24 hours a day. The convenient appeal of the web site features is attracting tremendous interest from supply interior designers who may be overwhelmed with sample books. “We realize that each person and company needs to do its part to care for our environment,” says President Mike Bivins. “Running a more ‘green’ operation is not only important to us, but also to our customers. We are having a tremendous response from customers who appreciate the streamlined shopping experience and its paper-saving benefits.” The company’s Web site www.GreenhouseDesign.net, he said, is an industry leader known for its easily searchable database stocked with more than 5,000 fabrics and trims. Search categories range from item number and keyword to color and price. Greenhouse offers its popular same-day shipping of fabric orders and quarter-yard samples as part of its high-end customer service portfolio. The company has 70 employees at its High Point operation, 15 of which are new transfers from the company’s recent merger with sister company Irvin Alan of Grand Rapids, Mich. Company officials anticipate future job opportunities and possible expanded office and warehouse needs as business grows. Greenhouse Design is a leading provider of the newest and latest fabrics for cutting edge designers. Based in High Point, NC, the center of the home furnishings industry, the company specializes in decorative fabrics and personalized customer service.