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Routeview Helps Morris Furniture Co. Support Growth

Furniture World Magazine


RouteView Technologies, the undisputed leader in delivery management solutions for the retail home furnishings industry, noted continued utilization and success of its routing software at the Morris Furniture Company, a growing and prominent home furnishing retailer in the Miami Valley area of Ohio. Using the RouteView solution to streamline and optimize its delivery operations for nearly two years, Morris Furniture has been able to greatly reduce delivery costs and increase working capital to support its growing customer base. RouteView Technologies provides a comprehensive and flexible delivery management solution that includes routing software, GPS/Wireless communications and automated call center. Before implementing RouteView two years ago, Morris Furniture was operating a 12-truck delivery fleet. Shortly after implementation, Morris Furniture found itself needing only eight vehicles to support the same customer demand, while also experiencing significant gains in route planning efforts and load optimization. “Morale was a big issue back then,” noted Jeff Sprouse, Director of Operations for Morris Furniture Company. “RouteView quickly evened things out. Within a few days, our trucks were running with optimal loads and our drivers, who are paid commission based on delivery volume, were more satisfied and had a more accurate expectation of each day.” With more stores expected to open in 2004, Sprouse is already preparing to support Morris Furniture’s fast-growing retail business by expanding his delivery operation. “The reduction in costs and improvements in efficiencies have helped Morris Furniture position itself for faster growth,” added Sprouse. “The RouteView solution put us in a position to support this growth with ease, eliminating potential bottlenecks and ensuring accuracy throughout our delivery operation.” About RouteView: RouteView is the undisputed leader in delivery management solutions for the retail home furnishings industry. From map-based routing to GPS to automated call center, hundreds of home furnishing retailers have increased daily productivity, efficiency and profits as a result of using RouteView. RouteView currently supports over 40 of the Top 100 home furnishing retailers, including seven of the ten fastest growing retail companies. RouteView Technologies may be reached at 1-800-793-7630 or via email at info@routeview.com. You may also visit them on the Web at www.routeview.com.