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Gefen Productions Is Honored for Excellence. Local video production firm receives two “Communicator Awards”

Furniture World Magazine


Gefen Productions, a leading video production firm in North Carolina, has garnered praise from an international panel of industry professionals. The company received top “Communicator Awards” for its video production work for American Express and Habitat for Humanity. Gefen Productions and its co-owner, Ellen Gefen, are best known in the furniture industry for the High Point Market television show, Home Fashion Report (formerly Industry Update.) A training series created by Gefen for American Express won The Communicator Award of Excellence in the multi-media/interactive category. The Award of Excellence is the highest honor in the competition, presented to those whose ability to communicate elevates them among the best in the field. The winning American Express production was a 4-part training series for customer relations for American Express Merchants that featured topics such as “Handling Objections” and “Sales and Probing.” Fulfilling the Dream, Gefen’s “call to action” video for Habitat for Humanity of High Point, Archdale & Trinity, Inc. was given The Communicator Award of Distinction in the external communication/non-profit category. The Award of Distinction recognizes projects that exceed industry standards in production or communication skills. We are gratified by the recognition of the quality and creativity of our work by top professionals in the field of video production and communication,” says Mark Caudill, co-owner and head of production. “Our clients, too, are thrilled to know they are working with a world-class production firm.” The Communicator Awards is an international awards competition that honors outstanding work in the communications field. Entries are judged by industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. Gefen’s work was among more than 2,800 entries from the U.S. and 11 other countries submitted to The Communicator Awards 2003 Video Competition. Winners are listed on www.communicator-awards.com. Gefen has won four Communicator Awards in previous years and has received numerous other honors from professional organizations including the International Television Association, the U.S. Industrial Film Festival, The Telly Awards and The Videographer Awards. Gefen Productions, founded in 1983, is a High Point, North Carolina-based media production company. It has gained a reputation as the preeminent production house in North Carolina by continually investing in new technology and training. Gefen produces television commercials, training and corporate videos, as well as providing post-production services and equipment rental. Clients include RF Micro Devices, Sara Lee, & Sealy. The firm also produces, Home Fashion Report, a news show that covers the new products and design trends introduced at the bi-annual International Home Furnishings Market in High Point. The show’s host, Ellen Gefen, is co-owner, with husband Mark Caudill, of Gefen Productions and is a prominent spokesperson for the home furnishings industry.