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NHFA & FurnitureCore.com Partner To Bring Performance Data To Retailers

Furniture World Magazine

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The National Home Furnishings Association announced that it will bring free business intelligence access to its members through FurnitureCore.com.  With this benefit, NHFA members will be able to access a suite of business intelligence including industry numbers and numbers specific to their market(s).

“In response to ongoing member inquiries, we have been searching for an alternative to previous years’ Retailer Performance Report,” says Steve DeHaan, executive vice president of NHFA.  “Unlike the report, however, this member benefit will provide immediate access to the most up-to-date numbers using FurnitureCore.com.  Often retailers underestimate the value of this kind of information until they’re asked for it.  In providing our members with this invaluable information we are enabling them to be proactive in making decisions that will improve their bottom and top line profits.”

“In 2011 retailers are craving answers to two questions: ‘where does my business stand and where should it be?’  As a dominant hub for the home furnishings industry FurnitureCore.com is where subscribers can access the most up-to-date information about the industry and their position in it.  NHFA members will be able to tap into many of the basics as part of their membership benefits and extend their access at a membership rate,” says Bob George, president of Impact Consulting Services, the parent company of FurnitureCore.com.

NHFA members can learn more about this program during the upcoming High Point Market by visiting association representatives or stopping by the FurnitureCore.com booth at the NHFA Retailer Resource Center on the first floor of the Plaza Suites Building.

National Home Furnishings Association (NHFA) is the nation’s largest organization devoted specifically to the needs and interests of home furnishings retailers. NHFA’s membership comprises 2500 business entities representing over 9,000 stores in all 50 states and several foreign countries. NHFA’s mission and vision encompasses the association’s commitment to helping home furnishings retailers operate highly profitable businesses that provide an exceptional level of service to the consumers who buy their furniture. The mission of National Home Furnishings Association is to provide its members with the information, education, products and services they need to remain successful. NHFA’s vision is to excel as the definitive resource for information and leadership for home furnishings retailers.