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Natura World Unveils Warrantee Support Program

Furniture World Magazine

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Natural and organic bedding producer, Natura World, said that it has created a turnkey warrantee support program for independent retailers where the manufacturer takes responsibility for the process from the first call through repair or replacement of product, if necessary.

Retailers participating in the program will supply their customers with a toll free number that they can call for warrantee related matters. A specially trained group of Natura World customer service representatives field these calls and can handle a range of services from questions about the products they have purchased, the scheduling of home inspections and then the repair or replacement, if necessary.

“We believe this program solves a common problem smaller retailers have. They must dedicate so much of their time to sales to generate revenue, yet they also want to be helpful to their customer with warrantee issues. The problem is that there are so many hours in a day, and usually sales needs to take priority. With our program they can now rest assured that their customers’ needs are being handled in a responsive, caring and professional manner by Natura, leaving them the time to focus on more income producing areas of their business,” said Natura World President Ralph Rossdeutscher.

The company beta tested the new warrantee program with a small group of retailers late last year in Canada to refine the offering before being rolled out more broadly.
“The core of our business has always been the smaller retailer. It is where we began and they remain an important part of our dealer base today as well. The response we have gotten is tremendous as our dealers see the warrantee support program as a real value added service our company provides for them,” he added.

Natura World is a family-owned business with a unique approach to sleep.  They develop innovative products for all areas of sleep, not just a mattress or a pillow. Natura World’s goal is to eliminate common sleep disturbances and help people sleep well in order to live better. To learn more about Natura’s luxurious products or to find a retailer near you, visit www.naturaworld.com.