Editor's note: Below is a link to a 15 minute audio presentation that will help you to connect with potential customers in social situations, tell them what you do and how you can help them. Margo goes through the important exercise of developing an "elevator speech", a 15-30 second synopsis (or commercial) that explains what you do as a furniture sales associate or interior designer. She calls it a "reach speech".
Weekly Message: Over the past couple of weeks, I have been training (online training sessions) a group of Interior decorators, wellness professionals, home organizers, and life coaches in a program called The Certified Interior Environment Coaching (CIEC) program. Both new and seasoned entrepreneurs are part of the group.
In additional to the core Certified Interior Environment Coaching (CIEC) training, we are doing 12 weeks of serious business and marketing support to get clients and make sales fast. We start with the basics and move on quickly to bigger and better forms of marketing.
In this week’s session, we covered something that I want to share with you, even if you are not a Certified Interior Environment Coaching (CIEC), because it applies to ALL business people—all entrepreneurs.
I have for you an edited version of the audio I shared with the Certified Interior Environment Coaching (CIEC) group. It is only 14 minutes in length, and I KNOW you will find it very helpful for your business and sales. It is all about making a connection in a meaningful way with prospects using what I have coined your REACH SPEECH ©, which is a short and punchy way of telling everyone what you do, and you should have one!
Listen to the audio, then this week take the action that I recommend, and you will have suddenly propelled your business and marketing into the land of sales. Let me know how it goes, and feel free to email me and share your REACH SPEECH ©. I would be interested to know what you have created!
Here’s the link:
http://www.DegangiGroup.com/monday_message_margo_degange_14_min_reach_speech
Have a wonderful, exciting, and wild week of connecting and reaching out!
Margo
Margarett (Margo) DeGange, M.Ed. is a contributor to FURNITURE WORLD Magazine an a Business and Design Coach in the Home Fashions Industry. She creates and delivers custom training programs for managed businesses and their sales consultants to help them communicate better with customers and increase sales and profits. Margarett is a Writer and Professional Speaker, and the President of The DeGangi Group and The DeGangi School of Interior Decoration, with both on sight and on-line courses in Interior Decorating, Marketing, and Redesign. For almost 20 years she has helped individuals and managed business owners in the interior fashions and decorating industries to earn more while fully enjoying the process.
Two of Margo’s popular products for furniture store owners and their sales professionals are The Decorating School Crash Course Power-Ed Pack (9 design lessons on video/audio with 12 hours of content), and the matching Decorating School Crash Course Learner Files to measure learning, provide added interactivity, and motivate sales consultants to own their opportunities for growth.
Visit Margo DeGange’s website at www.DecoratingForProfits.com for more information. Send email and questions to her at Margarett@furninfo.com.