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WGSN Launches WGSN-Homebuildlife, A Forecasting and Analysis Tool for the Global Home and Interiors Industry

Furniture World Magazine

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WGSN, (www.wgsn.com), a leading style and design trend forecasting service, announced the launch of WGSN-homebuildlife (www.wgsn-homebuildlife.com), a trend forecasting and product development tool focused specifically on the needs of the global home and interiors industries.
 
With over 12 years of history and experience in providing market intelligence to the fashion and design industries, WGSN is now providing a dedicated service focused on the changing needs of the home and interiors market. Susanna Kempe, chief executive officer of WGSN, believes that the proven value WGSN delivers to the fashion and design industries is the foundation for success of WGSN-homebuildlife (HBL).
 
"WGSN provides the right tools to enable retailers, designers, and manufacturers to develop successful collections season after season, year after year. It's now time to turn greater attention to the home and interiors industry, lending them our visionary intelligence. To help us, we are delighted to have hired a world-class and very experienced editorial team. We have also sought guidance from our extremely influential advisory panel including leaders from Crate&Barrel, Wal-Mart, Zara Home, Pentagram and Dwell. We are honored to have secured exclusive partnerships with Highpoint Market Authority, HFN, Messe Frankfurt and New York International Gift Fair," said Kempe.
 
HBL provides subscribers with consumer and market intelligence in 14 product categories and across the product development lifecycle.

Features include:

  • Seasonal macro-trend reports
  • Over one million images for the home and interiors sectors
  • City by City guides for over 100 cities
  • Original 2D CAD designs for prints and patterns
  • 3D product animation CGI (computer generate images) for furniture and lighting
  • Extensive reports and analysis on topics including home-office, garden and outdoor
  • HBL provides industry professionals and brands the inspiration, insights, and intelligence to quickly and effectively anticipate and address industry challenges and opportunities.
     
    For more information on WGSN-HBL, visit
    www.wgsn-homebuildlife.com.
     
    About WGSN: WGSN is the global authority on style and design. The company identifies and analyzes current and future style trends and provides its customers with state-of-the-art online tools that that can be used to create commercially successful products and services. The launch of WGSN-homebuildlife.com, a new trend forecasting entity and product development tool focused on the ever-evolving needs of the global home and interiors industries, is a natural follow on from the success of
    www.wgsn.com. WGSN-homebuildlife customers include many of the world's leading interiors, homeware, design and retail companies including Bed Bath & Beyond, Nordstrom, Denby Brands, Ikea, Wal-mart, Target, HomeChoice, John Lewis, B&Q, Oneida, Lifetime Brands, Tok & Stok, Sheridan, WMF and Natuzzi among others. WGSN-homebuildlife is based in London and has offices in New York, Hong Kong and Brazil. For more information, visit www.wgsn-homebuildlife.com. Follow us on Twitter: @homebuildlife