E.S. Kluft & Company Introduces “Aireloom Preferred” Line At Las Vegas Market
Furniture World News Desk on
1/21/2017
E.S. Kluft & Company, manufacturers and distributors of Kluft and Aireloom luxury brand mattresses, reports that at the upcoming Las Vegas Market, E.S. Kluft & Company will unveil a new Aireloom Preferred Collection featuring Pacific Plaid designed borders, inspired by the simplicity and elegance of California.
The Preferred Collection will also feature the Aireloom Lift. Through a combination of Old World craftsmanship and innovative technology, the Aireloom Preferred Collection provides an unmatched experience that elevates and supports through adaptive layers of comfort. The lift of an Aireloom Mattress can elevate an ordinary night to pure perfection.
Mattresses in the Aireloom Preferred Collection, priced to retail at $2,700 for a queen set, feature Tencel fabrics, cotton upholstery, new CelsionPlus™ Talalay Latex, micro coils and layers of premium high-performance foams. Each layer is integral for support and relaxation. Every stitch and contour is tailored by a true artisan.
“Our patented designs are inspired by the California state of mind and aesthetic, informing every contour, stitch and material,” said David Binke, CEO of E.S. Kluft & Company.
The eight-mattress Preferred Collection will be highlighted with Pacific Plaid in three soft, soothing hues – Maritime blue, Midnight black and Sterling gray – as the mattress border ticking.
The complete Aireloom Preferred Collection, along with the rest of the E.S. Kluft and Aireloom lines, will be previewed in the company’s Las Vegas Showroom located at C-1501 in the World Market Center.
More about E.S. Kluft & Company: Based in Rancho Cucamonga, Calif., E.S. Kluft & Co.’s two brands are Aireloom and Kluft. Kluft is its most luxurious brand available through Bloomingdale’s and other discriminating retailers. Future plans include international distribution of Aireloom, its iconic American luxury brand. Aireloom offers artisanal quality and legacy features such as, hand-tied coils and hand side-stitching in the best-in-class category. These quality designs feature cutting edge, patented production methods. To learn more about Kluft, Aireloom and the 75th anniversary of the product line, visit
www.KluftMattress.com and
www.Aireloom.com.
Kluft and Aireloom are owned by The Flex Group. Founded in 1912, in Zaragoza, Spain, by the Beteré family, The Flex Group is the world’s top 10 global sleep products producer. It commands market leadership positions in Spain, Portugal, Brazil, Chile, the United Kingdom and the United States. The company is comprised of seven manufacturing companies with a total of nine production centers, three retail chains and 115 showrooms in seven countries. The Flex Group brands include Vi-Spring, Kluft, Aireloom, ASTB, Flex, Dorwin and Epeda.