Surya Wins American Inhouse Design Award for Spring 2016 Catalog
Furniture World News Desk on
7/22/2016
Surya recently announced that it has been honored with a 2016 American Inhouse Design Award for its spring 2016 catalog, marking the second consecutive year the Surya catalog has earned a design award. Last year, the brand received an American Graphic Design Award for its spring 2015 catalog.
Sponsored by Graphic Design USA, a leading information source for graphic design professionals, the American Inhouse Design Awards program was established to showcase exceptional work by in-house design teams and to recognize them for creativity, the unique challenges they face and their contributions to their businesses. This year, more than 6,000 entries in 25 categories were considered, with only the top 15 percent receiving an award.
“Our bi-annual catalog is a significant undertaking, and our creative team always puts a great amount of initiative and planning into designing and producing a catalog that is visually engaging, informative and easy to navigate,” said Satya Tiwari, president, Surya. “With every catalog, we look for ways to make the shopping experience easier for our designer and retailer customers, and our team always rises to the challenge. We are excited to be recognized by Graphic Design USA with this important award.”
The 820-page catalog showcases Surya’s diverse offering of coordinating home accessories through artfully styled photography – including multiple room scenes and style shots – along with close-up images that highlight texture, construction and color. Four curated trend vignettes spotlight the most popular trends in fashion and home decor while demonstrating how easy it is to combine Surya accessories to build inspired spaces for a variety of lifestyles and budgets. Adding functionality to form, convenient features such as a Top Sellers Section, color-coded section tabs and a product index organized by category simplify product selection.
Surya’s spring catalog is available in print, online at
www.surya.com/ecatalog and via Surya’s iPhone/iPad app. Surya also recently released a Lighting e-catalog, which can be accessed at
www.surya.com/ecatalog/lighting.
More about Surya: Surya is the premier one-stop source for coordinating home accessories for a broad range of lifestyles and budgets. An expert at translating the latest apparel and interior design trends, Surya artfully combines color, pattern and texture to offer more than 50,000 fashion forward products, including rugs, pillows, throws, wall decor, accent furniture, lighting, decorative accents and bedding. The brand also provides innovative display, merchandising and training solutions to support retailers in successfully promoting and selling home accessories. Surya has showrooms in Atlanta, Dallas, High Point, Las Vegas, Mexico City, New Delhi and Toronto. To learn more, visit
www.surya.com.