Cynthia Rowley For Hooker Furniture Website Launches
Furniture World News Desk on
4/13/2016
Hooker Furniture reports that it has launched a state-of-the-art website devoted exclusively to the Cynthia Rowley for Hooker Furniture brand with rotatable images that may be viewed and zoomed from any angle, including a top-down view.
Featuring striking imagery of the imaginative line of runway-inspired home furnishings created by one of the world’s top fashion designers and one of the world’s most revered furniture brands, the website at http://cynthiarowley.hookerfurniture.com/ displays over 150 pieces of living room, dining room, bedroom, office and accent furniture.
Furniture styles are grouped into three looks and personalities: “Geometry and Precision,” “Harmony and Happiness” and “Love the Unknown.” A “Look Book” of on-location room environment photography offers decorating and home fashion ideas.
Along with the 360-view capability, other features include an extremely high-resolution zoom from any angle, Live Chat, the ability to create a Wish List and a “Find it Now” on every product page that directs visitors to one of over 200 inaugural retailers of the brand around the world. Social icons link to the Facebook, Instagram, Twitter and Pinterest sites of the Cynthia Rowley global lifestyle brand, and visitors can also join the Cynthia Rowley collection email list.
Top-down and 360-degree views are featured on the new Cynthia Rowley for Hooker Furniture website, which is merchandised into the style personalities of “Harmony and Happiness,” “Geometry and Precision” and “Love the Unknown.”
Initially, traffic is being directed to the website from the hookerfurniture.com home page. “In May, we will run a national digital campaign to officially launch the brand and to build demand for the line, traffic to the new website and to the Cynthia Rowley collection retailers,” said Johne Albanese, Vice President-Corporate Marketing, Hooker Furniture.
More about Hooker Furniture: Hooker Furniture Corporation is a residential wood, metal and upholstered furniture resource in its 91st year of business. Its February 2016 acquisition of Home Meridian International positions it to be ranked one of the top five sources for the U.S. Furniture Market. Major casegoods product categories include home entertainment, home office, accent, dining, and bedroom furniture in the upper-medium price points sold under the Hooker Furniture brand. Hooker’s residential upholstered seating product lines include Bradington-Young, a specialist in upscale motion and stationary leather furniture, Sam Moore Furniture, a specialist in upscale occasional chairs, settees, sofas and sectional seating with an emphasis on cover-to-frame customization, and Hooker Upholstery, imported leather upholstered furniture targeted at the upper-medium price points. The Home Meridian division addresses more moderate price points and channels of distribution not currently served by other Hooker Furniture divisions or brands. Home Meridian’s brands include Pulaski Furniture, Samuel Lawrence Furniture, Prime Resources, Sourcing Solutions Group, Right 2 Home and Samuel Lawrence Hospitality.