Loloi Launches 2016 with New Catalog

Furniture World News Desk on 1/28/2016

Loloi recently launched its 2016 catalog brimming with product photography and descriptions, how-to and rug care information and new behind-the-scenes production shots from India. The 2016 catalog is available in print form, and is also online at http://digital.turn-page.com/i/629229-loloi-2016-catalog.

The catalog includes all running rug collections, pillows and introduces throws as an all new product category. With an emphasis on story-telling, Loloi has created an impactful catalog that will provide a gorgeous resource for vendors and interior decorators alike. In addition to full descriptions and vivid photography, the annual catalog includes tips for cleaning, maintenance and rug selection; a sample rack display; Loloi’s collaboration with New York Times best-selling author Justina Blakeney; and a closer look at the Anastasia collection as styled by four design industry trend-setters.

“The 2016 Catalog invites you to see how artisans transform a raw tangle of fiber into a rug—line by line and thread by thread—using mostly nothing but their hands and the rituals that have been passed down to them from previous generations,” said Cyrus Loloi, principal. “It’s truly a remarkable process, and it serves as a good reminder that each design is meticulously made with care and years of mastery.”

More about LOLOI Rugs: Founded in 2004, LOLOI has become a fashion leader specializing in medium- to high-end area rugs in every style category, and a premium producer of textiles. Under the expert direction of area rug veteran Amir Loloi, the company has won five ARTS Awards: three for “Best Rug Manufacturer” in 2010, 2011 and 2015, one in 2012 for "Best Outdoor Manufacturer," and one in 2013 for “Green Manufacturer.” Its eight America’s Magnificent Carpets Awards and three Atlanta Visual Display Awards for sophisticated showroom design attest to the company’s commitment to innovation and quality.