CH Living Launches New Website

Furniture World News Desk on 11/17/2015

CH Living announced the launch of its new website www.ch-living.com to showcase its full upholstery product line and validate their positioning, “The Shape of Style Today”. The new line is inspired and merchandised by Influencers that impact consumer choices in decorating their homes.

The three initial Style Influenced Collections are - Metro, Natural Instincts and Couture. They each represent both social and geographical stimuli that impact how we live.

• Iconic to a city metro, the Metro Collection is influenced by the fast pace lifestyle that resides in high-rise condos, apartments and converted warehouse lofts. Three upholstery groups - Belmont, Barcelona and Milo are representative of lifestyles for Chicago, San Francisco and South Beach.
  
  
• Roma, Contempo and Montreal seating groups comprise the Natural Instincts Collection. Natural Instincts capture in a contemporary style, major adventure forces found from African animals, modern American West and nautical inspirations.
  
  
• The Couture Collection takes its influence from three distinctive areas trending in fashion today- Paris, the Caribbean and Street Style. The City of Lights, Parisian, inspires a visual narrative that’s both romantic and modern. Caribbean, dominated by colors you can smell create environments that lift your spirits and ignite festive attitudes. From home to work to gathering with friends, Street Style is casual confidence ruled by comfort.

The website kicks off with a blog -“Shape of Style.” The blog will dive into how the consumer can get these looks in their own homes. Helping consumers become knowledgeable about styles and why we are attracted to certain shapes, colors and tactile influences gives them the power to make better decisions when decorating their own personal space.

All products are available in 200 fashion forward fabrics.

CH Living is a Castle Home Furnishings registered Brand.

Castle Home Furnishings, sister company to Little Castle a highly successful recliner and glider nursery business, launched a full line upholstery division in 2013. Little Castle has earned a reputation for fashionable design, quality construction and favorable pricing since its start in 1999 and is the benchmark for Castle Home Furnishings’ upholstered seating. All products are made in the USA in their West Coast facility. www.ch-living.com.