BEDGEAR To Launch New Interactive Atrium Showroom at Las Vegas Market

Furniture World News Desk on 6/27/2015

Bedgear®, the pioneer of performance bedding, reported that it will unveil a new, fully upgraded showroom at Summer 2015 Las Vegas Market on August 2nd- 6th.

Located at B-1100, the new showroom features 5,000 square feet of space highlighted with sleek architectural design and full window atrium located off the central building’s escalator. During Market, the showroom will premiere a range of exciting, new product categories and line extensions that will take performance bedding to the next level of personalization and customer experience.

“This has been an exciting year for bedgear. We’ve experienced tremendous growth and greatly expanded our product offerings, so the time was right to move into an incredible, expanded new space,” said Eugene Alletto, founder and CEO of bedgear. “The new bedgear showroom signifies an open invitation to experience the future of the brand in a state-of-the-art retail environment. It’s in a prime venue location for visitors to explore the new performance bedding options, get inspired by the contemporary design and innovative displays and meet with the bedgear team who will demonstrate the latest and greatest offerings that are coming soon to the market.”

In addition, bedgear will also launch the BGX Lounge directly outside of their showroom, which will provide a seating area for guests to relax or have small meetings, enjoy complimentary snacks and drinks from the coffee and juice bar, access free Wi-Fi service and be entertained by live musical performances. Visitors will need to register for membership to receive a “smart card” that will allow them access to the lounge and its services.

Las Vegas Market attendees can make private appointments to visit the new showroom by contacting Paul Ciciarelli, VP of Sales at pciciarelli@bedgear.com.

About bedgear: Launched in 2009, bedgear is the pioneer of performance bedding centered on delivering superior sleep quality to enhance active lifestyles. With headquarters in Farmingdale, NY and a manufacturing base in Rock Hill, SC, bedgear is a visionary developer of innovative, next-level sleep products made from high performance fabric technologies that provide a cooler, drier sleep environment, resulting in better rest and maximum recovery. Bedgear provides interactive personalization through a customized, patent pending fitting process that identifies the best products for each customer’s unique sleep needs. In 2015, the company expanded its product categories to include bedgear Baby mattress protectors and crib sheets, BGX, a children’s performance pillow line and Back to Campus, a collection created specifically for the sleep needs of young adults. Bedgear proudly serves as the official sleep sponsor of National Hockey League’s New York Islanders and has current partnerships with Major League Baseball’s New York Mets, San Diego Padres and Detroit Tigers.

Bedgear also encourages sleep education through its Sleep Fuel Foundation, a nonprofit organization that offers free, interactive educational programs to children of all ages about sleep deprivation and how it affects success levels. The Foundation’s mission is to wake kids up to the importance of proper sleep using motivating multi-media presentations. In May 2015, bedgear announced the launch of We Fit 2 Cure, Sleep Fuel’s philanthropic arm, which lends its support through a range of activities including fundraising, volunteerism and donations.

You can’t cheat sleep – but you can get more recovery out of your time in bed with personalized performance bedgear! For more information, visit www.bedgear.com.