Sleep Geek Celebrates Four Years

Furniture World News Desk on 5/11/2015

Leggett & Platt reported that Sleep Geek is celebrating its fourth year of operation this month. The website and social community, launched in May 2011 by Leggett & Platt, was purpose-built for mattress industry retail sales associates and retail managers. Today, there are 5,376 members, and more than 500 RSAs have graduated from Sleep Geek University, the site’s free professional development course.

Leggett & Platt created Sleep Geek to serve RSAs and retail managers who want to improve at their jobs. Since its inception, Sleep Geek has grown to become an industry-wide resource for information about selling sleep and the benefits of a high-quality mattress. “It’s been an incredible journey. We started as a niche social network that generated one article a week. Today, we produce up to five original pieces of content every week, including a podcast, videos, a comic and articles from contributors,” said Mark Kinsley, Staff Vice President of Marketing for Leggett & Platt’s Bedding Group.

In addition to covering the mattress industry, the Sleep Geek team finds inspiration outside the bedding-sphere to bring back new ideas. “When Zappos invited us to tour its global headquarters in Las Vegas, we had a front-row seat to see the inner-workings of a celebrated company culture. Those findings filter back to the community, and we think that adds a great deal of value,” said Kinsley.

Contributors are a major piece of Sleep Geek’s success. Over the years, more than 25 writers have created articles covering topics such as:

• How to Deal with Online Mattress Store Reviews – Jeff Scheuer 
• 5 Ways to Maximize Cooperation from Your Sales Team – Doug Stewart
• Selling Adjustable Beds 103 (The 1-Minute Demonstration) – Larry Shinkle
• Social Media Crisis Management – Julia Rosien
• Warranty Information and Validation Tips – Eric Buchfink

All of Sleep Geek’s content is free, including Sleep Geek University where, upon completion, graduates receive a free diploma, wallet card and name badge.

Visit Sleep-Geek.com to find out more.

About Leggett & Platt: Leggett & Platt (NYSE: LEG) is a diversified manufacturer (and member of the S&P 500) that conceives, designs, and produces a broad variety of engineered components and products that can be found in most homes, offices, and automobiles. The 132-year-old company (founded in 1883) is made of 18 business units, 19,000 employee-partners and 130 facilities located in 18 countries. Leggett & Platt is the leading U.S. producer of: a) components for residential furniture and bedding; b) carpet cushion; c) adjustable beds; d) work furniture and components; e) drawn steel wire; f) automotive seat support and lumbar systems; and g) bedding industry machinery. For more information, visit www.leggett.com.