Valdese Weavers Expands Crypton Home Collection

Furniture World News Desk on 11/24/2014

Valdese Weavers and Crypton announced the expansion of the Crypton Home collection this winter, opening the program across all Valdese brands, including custom products and exclusives. The move allows customers to decide which constructions, colors and patterns they need to be high performance.

“We have been extremely pleased with our launch of Crypton Home branded fabrics. This enhanced initiative puts the power of selection in our customers' hands,” says Valdese Weavers President and CEO Michael Shelton. “Their choices are now driven by what they conceive in a performance line, by utilizing our well established core competence for customization combined with the power of the Crypton Home brand.”

After only a year of collaboration on the Crypton Home program which began at December Showtime 2013, both companies became attune to the possibilities of expansion and a growing desire in the marketplace for performance fabrics that crossed constructions and yarns.

“It combines unmatched selection with unmatched performance,” says Crypton Co-chairman Randy Rubin. “No other fabric has the cleaning and stain resistance properties of Crypton Home.” Crypton’s legendary performance includes stain-release fibers, soap-and-water cleaning, and high level abrasion resistance, to name a few.

While performance is at the heart of Crypton Home, Valdese Weavers Chief Creative Officer Laura Levinson points out other elements of the program that make it stand out from other performance fabrics on the market. Chief among those differences is the ability to customize fabrics for customers.

“Our vast yarn banks, unlimited colors and wide range of constructions give the customer carte blanche to create what they want,” says Levinson. “If there’s a pattern they can’t find, we’ll design it. If there’s a certain color desired not currently in our line, we’ll dye it.”

Levinson also points out the ability to mix fabrics from all Valdese Weavers brands. “From the boutique brights of Circa to the shimmering glamour of Home Fabrics and the wide range of styles from the Valdese Weavers brand, we cover a lot of ground, marketwise.”

In addition to multiple brands, the company also works with varied yarns that product a natural feel. “We work with an array of natural fiber blends which produce fabrics with interesting textures,” says Levinson.

Shelton is excited about Showtime this December, mostly to see customers’ reactions to all the possibilities that await them. “This program is a first, and I think we’re going to create tremendous interest.” Not to mention, the value makes it outstanding. “It puts beautiful, high-quality performance fabrics within everyone’s grasp.”

The Crypton Home collection will be shown in the Valdese Weavers showroom, on the sixth floor of the Market Square Textile Tower. The display will include 100 fabrics from the collection.

About Valdese Weavers: Valdese Weavers is the leading producer of decorative textiles in the United States for residential and contract markets. The company operates four facilities in Burke County, N.C., which trade under the brand names Valdese Weavers, Valdese Weavers Contract, Circa 1801, Home Fabrics and Valdese International Products. To learn more visit www.ValdeseWeavers.com or connect through Twitter and Facebook.

The Crypton Companies: The Crypton Companies have provided patented, environmentally friendly, textile performance solutions since 1993. During that time, the cornerstone product of the business, the company’s flagship CRYPTON Fabric, revolutionized the use of fabrics in the healthcare, hospitality, government, education and contract segments. More than 110 million yards of Crypton fabrics are installed in commercial and residential applications worldwide, providing unparalleled stain, moisture and anti- microbial resistance. Crypton is empowering corporations and consumers to Live Clean. For more information on Crypton products, please visit our website at www.cryptonfabric.com. For more information about The Crypton Companies’ NANOTEX products, please visit our NANOTEX website at www.nanotex.com.