Groovystuff New Product Introductions - Las Vegas Market
Furniture World News Desk on
11/24/2014
Groovystuff introduces Brian Davis from High Point, NC, as the “Groovystuff Featured Designer” for the Las Vegas Market, January 18-22, 2015. The company will debut a new line of reclaimed, upholstered, and Bohemian inspired “Caravan Cubes,” made from a solid “batted” light weight foam core and canvas side panel for personal customization.
The signature, Made in the America, “Caravan Cubes” are assembled and manufactured under the guidance of Mr. Davis by local artists in High Point, NC. Each cube is adorned with reclaimed fabrics that provide an urban and chic element that blend harmoniously with rustic, vintage, and even nostalgic room settings. Designed specifically for Generation X, Millennial and Baby Boomer shoppers, these powerful poufs feature denim pockets and a blank canvas side allowing the shopper to make each cube uniquely custom to his or her home.
The reclaimed fabrics utilized in each signature cube are selected personally by Mr. Davis in High Point, North Carolina, the fabric capital of America. Featuring a slip on Velcro cover and lightweight, high density foam core center, the “Caravan Cubes” are constructed without the use of either wood or metal components. Weighing in at less than 10lbs each, these cubes are light enough to be moved around easily by consumers of all ages and allow these signature poufs to ship economically via UPS/FedEx ultimately saving money for the consumer.
Brian Davis is a local artist/designer by trade, located in the center of the High Point, North Carolina furniture and fabric district. He draws inspiration from music, faith, and the dynamics of life itself. His dynamic duo of left brain/right brain creativity and analytical approach has taken him from painting, graphics, movie making and now product development with a “personalized” touch on each of the items he makes.
For the Las Vegas Market, Groovystuff has developed not only product promotions, but also price level promotions, freight caps, and financing for all clients shopping the Groovystuff line. In addition, Groovystuff has renegotiated with its shipping company to open the door for more 40 foot container business which allows the retailers to purchase door to door service at over half the domestic expense. Groovystuff has also strengthened ties with Lyon Credit Service in order to help retailers free up cash which will help dealers finance their purchases with Groovystuff. According to Bruning, “These are the meat and potatoes programs that every manufacturer should be examining for its customer base to make business happen.“
Reinventing how companies approach the market has never been more essential than it is today. Groovystuff endorses the future through educational outreach with University programs across the country by providing graduates with real world market experience with "The Groovystuff by Design: Connecting Education with Industry Challenge," and exposure in “The University Hall of Innovation & Job Creation”, a sponsored space at market that provides emerging graduates with networking opportunities and a platform on which to build on their association with the industry prior to graduation. Due to the extensive word of mouth and industry outreach generated by these host programs since inception in 2010, Groovystuff is pleased to announce that corporate sponsorships have been lined up through the Spring of 2016. Participating universities for the 2015 calendar year include: The University of Oregon, Marywood University, and the continued collaboration of Auburn University, Appalachian State University and Florida State University.
About the company: Founded in 1998 by Chris Bruning, based in Dallas, Texas, Groovystuff designs, produces, and distributes unique, eco-friendly, reclaimed teakwood home furnishings at upper-medium and high-end price points.
Groovystuff is also a founding sponsor of “The University Hall of Innovation & Job Creation,” an industry co-operative founded by Chris Bruning that bridges the gap between education and the residential home furnishings industry. The University Hall of Innovation & Job Creation provides an invaluable opportunity for students and professors to network with retailers, designers, manufacturers, suppliers, journalists, and industry professionals at the residential home furnishings trade events here in the US.