Over 154 Years of Service to the Furniture Industry
 Furniture World Logo

Easy Furniture Web Tip 201: Yes, you are creative!

Furniture World News Desk on 11/14/2014

By Katherine Andes

“Kathy, I’m not creative, that’s why I need your services.”

Well, I’m always pleased when folks compliment me; but after working with countless business owners, I know that when they say I’m-not-creative, they are mistaken.

Anyone who has the guts to own and run a business is creative.

Creativity runs deep in the human soul. God, the Creator, made us in his own image. One of the ways in which we image him is by “creating.” Of course, we can’t create in the same way as he,
but we can take the gifts he has given us and make something new.

That’s just what good business owners do.

They assess their talents, abilities, and opportunities and create something new for their marketplace. For example,
  • They drive past a vacant building in their town and think, that’s a great location for a furniture store. 
  • They take that building and fix it up with an eye to what appeals to today’s customer.
  • Merchandise is thoughtfully selected. 
  • They display the items attractively. 
  • They think of new ways to market.
  • They think of how to make tried and trued marketing techniques fresh.
That’s being creative!

When it comes to developing their websites, yes, they may need help from someone who helps “merchandise” the content of their sites. But, the web content and development specialist's' job is more about uncovering and fleshing out the creative work clients have already put into their business and then showing that off on their websites.

Easy Furniture Web Tip 201: Recognize and appreciate the high level of creativity you bring to your business.

Katherine Andes specializes in web content development and copywriting for SEO — including page customization for storefront and franchise web sites. Visit her website BetterWebSales.com or phone her at 559.589.0379.

Easy Furniture Web Tips

Articles in Easy Furniture Web Tips