Dormeo N.A. Expands Service With Key Accounts By Naming New Relationship Managers

Furniture World News Desk on 10/22/2014

As bedding innovator Dormeo N.A,® announced that as it  continues to grow its business, it has made a number of changes to its sales management team to better service its dealers, most recently naming sleep products industry veteran Ed Campbell as key account manager, dedicated to its Art Van relationship.

Campbell is the fifth key account manager recently assigned to top accounts to help deepen the relationship between key dealers and the company.

Campbell is a 15-year veteran of the mattress industry, with leading brands such as Simmons, Tempur-Pedic and Ashley-Sleep. Campbell held a key account manager role for six years with Simmons Beautyrest. He then spent seven years as business development manager with Tempur-Pedic. He most recently was regional sales manager for Ashley-Sleep where he led the re-launch of the Ashley-Sleep line over 13 states across the Northeast.

In the key account role, managers focus exclusively on one dealer and their showrooms, working closely on training, customer service and troubleshooting logistical issues as they might arise.
“We see the expansion of our key account management level to be intrinsic to growing our business with select quality accounts. Exclusive service roles are very uncommon among smaller brands like ours and our dealers really appreciate the investment we are making to help them,” said Dormeo N.A. CEO Jon Stowe. “Ed is a great industry resource that will have a huge role in helping sell through in the Art Van network.”

Campbell received his bachelor’s degree from Western Michigan University where he majored in marketing.

Campbell lives in South Lyon, MI he has 3 children and is on the planning commission for Lyon Township.

About Dormeo: For more than 10 years, Dormeo has been a leading mattress brand in Europe and Asia. Making its North American debut in 2012, the company introduced its patented Octaspring in the U.S. Market. A breakthrough in mattress technology, the Octaspring's individual memory foam springs work together to form the core of the revolutionary Octaspring mattress. With its U.S. showroom and distribution center in Plano, TX, Dormeo is part of Studio Moderna Group, a leading European multi-channel direct marketing company. The company will be supporting its retail partners in the U.S. through a multi-million dollar advertising program in 2014. Dormeo is making a strong commitment to consumer advertising to drive traffic to its dealers.