Surya Partners with DwellStudio on New Line of Rugs

Furniture World News Desk on 10/15/2014

 
Surya reported that it is set to launch an exclusive new line of rugs from DwellStudio at the Fall 2014 High Point Market. Designed to complement DwellStudio’s modern yet accessible design aesthetic, the debut collections feature clean, graphic lines and rich texture brought to life in a sophisticated color palette to create looks that are distinctly of-the-moment yet evoke a classic, artisanal feel.

Collections include:

• Ludlow & Thompson – Traditional design motifs are re-envisioned in these luxe hand-knotted rug collections finished with an antique wash to lend depth and lustrous sheen.
• Madison – This collection of hand-tufted wool rugs draws inspiration from classic geometric patterns to bring a sense of modern sophistication to interior spaces.
• Rivington – Hand-woven of wool, this eye-catching collection features bold, graphic motifs reminiscent of ‘60s Op Art designs to create an energetic, contemporary look.
• Tangier – Clean lines take shape in this collection of hand-knotted jute rugs, bringing rich texture and dimensionality while imparting a decidedly hip, down to earth feel.

“We are excited to bring our unique and signature art of the mix design philosophy to rugs for the first time,” said Christiane Lemieux, founder and creative director, DwellStudio. “We have always believed in gorgeous layers of texture and pattern to create amazing spaces with depth and soul. We also seek to give our designers and customers the tools that will allow them to create their perfect space. Whether it’s mixing a subtly textured rug with bold fabric choices or making the rug the statement piece, rugs provide the perfect way to pull any room together.”

DwellStudio is recognized for its streamlined design aesthetic that also achieves high marks for comfort and versatility. “Like DwellStudio, we are continually innovating and pushing the boundaries of what is possible in design,” said Satya Tiwari, president, Surya. “DwellStudio’s trendsetting style and fashion forward approach consistently result in beautiful, high quality products that are at once functional and stylish. Our brands share a natural synergy, making the partnership with DwellStudio a great fit as we continue to expand our product portfolio.”

Added Lemieux, “As a design house obsessed with quality, we believe we have found the perfect partner in Surya. Not only is Surya able to offer us a myriad of designs, materials and techniques, but they have made it possible for us to bring our design vision to fruition in a broad range of constructions – from gorgeous, hand-knotted creations to super hip shag – all in one place. We look forward to introducing the new rug collections at market and to further developing our partnership with Surya.”

Market attendees are invited to explore the DwellStudio line at Surya’s flagship showroom – Showplace 4100 – which will be open daily from 8 a.m. to 8 p.m. Surya is also hosting several educational and social events and will serve a complimentary catered breakfast and lunch each day, along with hors d’oeuvres and cocktails each evening. A complete listing of showroom events can be found at www.surya.com/market-events.

Click here to view high res images of some of the new introductions.

About Surya:  Surya is the premier one-stop source for coordinating home accessories for a broad range of lifestyles and budgets. An expert at translating the latest apparel and interior design trends, Surya artfully combines color, pattern and texture to offer more than 30,000 fashion-forward products, including rugs, pillows, throws, wall decor, accent furniture, lighting, decorative accents and bedding. The brand also provides innovative display, merchandising and training solutions to support retailers in successfully promoting and selling home accessories. Surya has showrooms in Atlanta, Dallas, Chicago, High Point, Las Vegas, New Delhi and Toronto. To learn more, visit www.surya.com.

About DwellStudio: Founded in New York City in 1999 by Christiane Lemieux, DwellStudio is the design house for modern home and family furnishings. With sophisticated styling and fashion forward designs, the company’s products – which include furniture, bedding, home accessories and a line of baby and children’s furnishings – find excitement in the unexpected. DwellStudio is known for its contrasting styles, and the studio’s philosophy is simple: take classic elements and twist them into a modern setting, knowing that style is never static and the home is an ever-evolving place. DwellStudio furnishings can be found at their flagship store in NYC, in specialty and lifestyle shops around the world and at www.dwellstudio.com.