Customatic Adjustable Bedz Introduces New Fabric, Color Options

Furniture World News Desk on 9/16/2014

Customatic Adjustable Bedz, a retail “solutions” provider dedicated to the advancement of custom sleep products, announced the introduction of a number of new fabric, color and design options that will be available on select models of the company’s adjustable bases. The announcement supports Customatic’s philosophy of fostering collaboration between the company and its retail partners.

With customized designs and exclusivity at the top of the checklist used to set retailers themselves apart from the competition, Customatic’s new adjustable bed base materials include fashion forward textures and patterns such as tweed, herringbone, micro-fiber, faux-leather, mesh and circular knits. All will be available in a wide variety of colors – ranging from neutral browns, tans, and beiges to vibrant reds, greens, and blues – to match any showroom or home decor. Depending on selections, the design combinations will range from traditional to ultra-contemporary styles. The company says its ultimate goal in offering new design options is to allow the retailer to create an individualized frame that will best fulfill the needs and desires of their unique customers.

“We launched these new design styles to reflect the varied target demographics our retailers are working to attract. The current state of the market tends to see oversaturated styles that are truly commonplace. We want to move the category forward with the next generation of clever styles and designs for our adjustable bases,” said Customatic Adjustable Bedz Partner Phil Sherman. “At Customatic, we seek to create valuable collaborations with our partners and our new fabric, color and design options are the next step in creating unique, attractive products.”

Customatic Adjustable Bedz is the foremost pioneer of the sleep products industry and is known for its expertise and cutting-edge innovations in adjustable bed bases, mattresses and pillows. Founded in 2010 by industry veterans Phil McCarty and Phil Sherman, today the company distributes products nationally through strong partnerships with top-name mattress manufacturers, leading department stores and major specialty sleep retailers. Customatic Adjustable Bedz is headquartered in Natick, MA, and operates in 344,000-square foot manufacturing facilities in Taiwan. For more information, visit http://customaticbedz.com.