New Technology: Superfish Enables Consumers to Search for Décor with Images, Not Keywords

Furniture World News Desk on 9/10/2014

Customers can upload a photo and are directed by the app to a similar item available online for purchase.

 
Superfish, a pioneer in visual search technology, recently unveiled LikeThat Décor, a mobile app and desktop solution that allows consumers to search millions of items from thousands of merchants to find home furnishings by using images rather than keywords.

“Visual search is an entirely new way of exploring our world and expressing ourselves,” said Adi Pinhas, CEO and founder of Superfish. “LikeThat Décor empowers people to use images of items that interest them and instantly see similar items so they can quickly and easily make design decisions.”

LikeThat Décor is free and available at the Apple app store or www.LikeThatApps.com.

LikeThat Décor uses Superfish’s patented technology to turn aspirational photos – which people often find difficult to describe – into decorating reality. Users take pictures, or upload photos from websites like Pinterest and Houzz, or select photos from the LikeThat Décor gallery, and the app does everything else – displaying visually similar items, and providing product specifications and shopping details.

The LikeThat Décor app connects consumers directly to online retail furniture sites. It  searches millions of products from thousands of brands. With access to over 2,800 online furniture retailers such as West Elm, restoration Hardware, Wayfair, Gilt, and Dot & Bo.  

“LikeThat Décor literally opens up a world of possibilities,” said Donna Hoffman, owner of Interiors by Donna Hoffman and founder of the design lover education site TheInteriorDesignAdvocate. “It can save dozens of hours on a project. It makes the entire design process, including fabric and carpet selection, more efficient and less stressful. This is the most exciting technology innovation I’ve seen in home design in a long time.”

A “how to” video about LikeThat Décor is available on YouTube, and an Android version of the software will be available later this year.