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PureCare Introduces Unique FRíO™ Cooling Protector at the Summer Las Vegas Market

Furniture World News Desk on 7/21/2014

PureCare® - a leader of health and wellness in the sleep essentials industry – reported that it continues to push the boundaries of sleep innovation with the Las Vegas launch of PureCare FRíO cooling 5-sided mattress and pillow protectors.

PureCare FRíO™ mattress and pillow protectors combine PureCare’s lightweight OmniGuard® Advance fabric with Rapid Chill Cooling Fibers – a Micarex-based responsive textile with unique cooling properties designed in Japan. The 5-Sided and pillow FRíO protectors move heat away from the core of the body by utilizing a combination of nano-technology, nylon and mica minerals. As a result, PureCare’s Rapid Chill Cooling Fibers actually disperse body heat throughout the surface of the FRíO protector at a rate that is five times faster than that of regular polyester fabric. PureCare’s Frio protectors are treated with antibacterial silver, and continue to be allergen, dust mite proof and waterproof, backed by PureCare’s lifetime stain guarantee.

“We created the FRíO collection to provide our retailers with an entirely different cooling story,” says Jeff Bergman, President and COO of PureCare. Bergman points out that most “cooling” products on the market today feature phase change material, which allows temperatures to fluctuate between hot and cold. “PureCare’s FRíO collection was created specifically for people who want to sleep cool year - round. It is a fast-acting cooling fiber that is completely washable. The construction of the FRíO fiber itself is such that the cooling properties will last the lifetime of the protector.”

The FRíO’s Rapid Chill Cooling fibers are a crushed mineral-infused textile. The cooling effects of this unique yarn are literally built into the fabric, as opposed to the dotted surface application typically found on microcapsule constructions. The coolant materials are inherent to the fabric and will not wash out, therefore providing rapid cooling for the life of the mattress and pillow protectors. Unlike phase change products that move from liquid to solid form, absorbing and releasing heat as they adjust, PureCare FRíO focuses on providing a continual cooling affect for the sleeper that is warm year round. FRíO will be released as an official mattress and pillow protector of the National Sleep Foundation, a non – profit organization dedicated to educating the public on sleep health and safety. The 5-sided mattress protector’s suggested retail is $119.99 in Queen. Pillow protector’s suggested retail is $28.99 in Queen.

Retailers interested in the new FRíO™ mattress and pillow protectors with Rapid Chill Cooling Fibers are invited to see these new essential sleep products in Showroom C-1595.

Comfort & Health…Redefined

PureCare® designs essential elements necessary to create a healthy sleep environment. PureCare mattress and pillow protectors, sheets, mattress toppers and pillows – all of which combine superior technology, innovation and the highest quality materials – are revolutionary to today’s health conscious consumers and allergy sufferers. PureCare continues to change the conversation in the sleep essentials industry to focus on health and wellness, and has introduced the first Limited Life Stain Warranty. PureCare is proud to manufacture the official mattress and pillow protectors of the National Sleep Foundation.

For more information, please visit us at: www.PureCare.com