Flexsteel Industries, Inc. To Fully Integrate Wynwood Case Goods Into Flexsteel Line

Furniture World News Desk on 6/8/2014

Flexsteel Industries, Inc. will now provide retailers and consumers with a comprehensive furniture collection including bedroom, dining, and home office case goods in addition to its respected upholstery and occasional product offerings. Beginning in late July 2014, Flexsteel will integrate the Wynwood product line, from wholly owned subsidiary DMI, into the Flexsteel line. This action strengthens and diversifies the Flexsteel brand and expands its marketplace reach. The new program will be known as the Flexsteel Wynwood Collection.

Now Flexsteel will be a “whole home” supplier for retailers across North America. Retailers will choose from hundreds of beautifully designed case good styles, in addition to the company’s popular upholstery styles, to meet their customer needs. All product will be delivered efficiently on Flexsteel’s fleet of trucks. The company will premiere the Flexsteel Wynwood Collection this summer in their showroom at the Las Vegas Market, refreshed to best compliment the collection's successful leather and upholstered line. 

“We are confident that the integration of Wynwood merchandise into the Flexsteel product portfolio will be of great value to our customers. We are prepared to represent, service, and deliver the Flexsteel Wynwood Collection with the same level of expertise that our customers have grown to expect from Flexsteel,” said Lee David Fautsch, Senior Vice President Sales— Home Furnishings, Flexsteel.

The inventory and merchandising plan for the Flexsteel Wynwood Collection will follow the same successful business model as Flexsteel’s Latitudes Collection. Accordingly, the Flexsteel Wynwood Collection will feature its own catalogue, merchandising and marketing materials, signage, and more. In addition, designs are already underway for new fashionable Wynwood product to be unveiled this fall at the International Furniture Market in High Point, North Carolina.

About Flexsteel Industries: Flexsteel Industries, Inc. is headquartered in Dubuque, Iowa, and was incorporated in 1929. Flexsteel designs, manufactures, imports, and markets quality upholstered and wood furniture for the residential, recreational vehicle, office, hospitality, and healthcare markets. For more information on Flexsteel, please visit www.flexsteel.com.