Help Your Customers Age Gracefully: Tip #1 - Every Generation Has Different Home Furnishings Needs
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“The nation’s elderly population will more than double in size from 2005 through 2050, as the baby boom generation enters the traditional retirement years.” - Pew Research Center.
Every generation has different home furnishings needs. Consider, for example, the aging Baby Boomers. It is a customer group that most furniture retailers do not consider specifically targeting. Common wisdom says they don’t have as many furniture needs, because they have spent a few decades gathering furniture.
The sheer size of this group and the fact they are the fastest growing age bracket demographically means they are a buying force that retailers should specifically target.
Step one is to identify people you know in this demographic and ask them what special home furnishing needs they might have, but might not shop in your store to find. If you get enough similar answers, you have identified a category that needs to be marketed specifically to this demographic.
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