Malouf™ Continues to Invest in Weekender™ Brand

Furniture World News Desk on 5/22/2024

Malouf™ is continuing to invest in Weekender, the company’s entry-level brand, by bringing in more sleep essentials and home furniture at a lower price point.  One of the newest additions to Weekender is the Bamboo Charcoal Memory Foam Pillow with an instant cooling cover on one side.

“We have received great feedback on our Weekender line over the years, and we’ve identified key opportunities to expand the brand,” said Jesse Gibbs, VP of National Sales. “We have several new products that retailers can order right now, including new furniture, as well as some exciting new releases coming to next Vegas Market.”

The Bamboo Charcoal Memory Foam Pillow has a hypoallergenic charcoal infusion that helps remove moisture and odors to maintain a fresh sleep environment, and the ventilated design increases airflow for breathability. One side of the pillow is coated with active cooling technology that moves heat away from the body, and the same side has a comfortable cover with an instant cooling sensation. The new pillow is offered in a regular shape or shoulder cutout. Retailers can place orders through the Wholesale Resource Center (WRC).

“This is our newest and coolest pillow in the Weekender lineup,” Gibbs said. “It has two cooling technologies on one side plus a bamboo charcoal infusion, making this pillow a great option for people with sensitives. We also offer this pillow in our innovative shoulder cutout for side sleepers, which make up 74 percent of the population.”

Retailers can also order ready-to-assemble furniture through Weekender, which is available through the company’s convenient drop-ship program. Recent additions to Weekender include the Obray, Simmons and Allred platform beds. Each bed features a solid steel frame and sleek design. The beds are also compatible with an adjustable bed base, and all the hardware is included for easy assembly. These products can be ordered through the WRC.

Malouf will be introducing several new Weekender products at the upcoming Las Vegas Market, including new mattresses and sheets. In addition to Weekender, Malouf offers innovative sleep products and home furnishings under Malouf Home and Salt Flat—creating a three-brand assortment that hits a number of price points and styles.

For more information about their products, visit maloufhome.com. To partner with Malouf, contact a sales representative at sales@maloufhome.com or 800-517-7179.

About Malouf Home
 Malouf Home leads the furniture and bedding industry with a wide selection of innovative products, including furniture, mattresses, adjustable bed bases, pillows, sheets, mattress protectors, bed frames and mattress toppers. Together with sister brands Salt Flat and Weekender, Malouf commits to quality, pricing and service through a comprehensive product catalog that satisfies a variety of customers. Malouf products are available in over 16,000 retail locations in the U.S., and its international team now serves over 56 countries. Malouf, a Certified B Corporation , was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah. As part of the company’s focus to give back to the community, a portion of every Malouf purchase supports the Malouf Foundation’s fight against sexual exploitation.   To learn more, visit maloufhome.com.