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Bellini Modern Living Hires 25-Year Furniture Industry Veteran as New Vice President of Sales

Furniture World News Desk on 3/28/2024

Distributor of modern, made-in-Italy furniture, Bellini Modern Living, has appointed Kevin Greenblatt as its new vice president of sales. Greenblatt has been a senior sales executive with several leading Italian furniture brands over the past 25 years.

Most recently Greenblatt was a sales executive at Calligaris. Prior to that, he established and ran his own leather warehouse program, Home Italia, in Miami for 10 years, during which he imported 100s of containers of sofas and sectionals from both China and Italy. Additionally, he has served in a sales executive role with Nicoletti & Calia.

“Kevin’s extensive experience and profound understanding of the Italian furniture landscape positions him as a catalyst for innovation and growth for Bellini,” said Hossein Azimi, CEO of Bellini Modern Living. “His leadership qualities and industry knowledge are invaluable assets that will undoubtedly propel us towards sustained growth.”

“Bellini is a brand known for its innovative and exceptional furniture. There is so much interest in Italian-produced, exceptionally designed programs from dealers right now. We have a unique opportunity in the marketplace right now and I will be vigilant in seeing that we expand and grow our footprint with them,” said Greenblatt.

Kevin Greenblatt comes from a distinguished furniture family. His father, Jerry Greenblatt, worked as a furniture sales representative for more than 50- years for leading brands, and his brother Jonathan, serves as CEO and national director of the Anti-Defamation League (ADL) – the leading anti-hate organization in the world. The Home Furnishings Division of that organization is the largest industry sector group in the organization.

Greenblatt resides in Hollywood, Florida with his family.



About Bellini Modern Living 
Founded in 2002 in Toronto by Azimi, Bellini Modern Living is a leader in the home furnishings category, offering an extensive collection of high-quality yet affordable products. Known for its premium upholstered leather offerings, the company also has a strong presence in case goods, including dining-room furniture, accent pieces, home office products, and more. The company entered the U.S. market in 2007 and has been continuously expanding its industry presence. For more information, visit www.bellinimodernliving.com.