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Furniture of America to Roll Out Hundreds Of New Products at Las Vegas Market

Furniture World News Desk on 1/24/2024


At the Las Vegas Market, Furniture of America says it will be going all in for its dealers. The company plans to roll out hundreds of new products across all categories at sharp price points in support of its retail partners. There will also be market specials spread throughout the 70,000 + square foot showroom in the World Market Center Building B1168.

“FOA has always been committed to supporting its partners and we know it is even more important now during the current retail environment.” Said Jodi Brookshire, corporate VP Sales and Marketing. “We started last summer with an aggressive push to make sure we had all new products shown in stock and ready to ship no later than a few weeks after market. This strategy has worked well, and we are carrying it forth in 2024 starting with the winter market. “Brookshire added.

A customer appreciation event will also take place daily in the showroom with the Spin 2 Win contest. With a minimum order, a customer will be able to spin a prize wheel getting the opportunity to win a discount on their order or floor model giveaways. “This is a fun way to give back to our customers and create a good time in the showroom as well. Our customers are family to us, and we enjoy creating market memories with them.” Said Brookshire. FOA will also be serving lunch daily along with an open bar for relaxation and camaraderie.

Along with the surprising number of new items in categories such as bedroom, dining, outdoor, living room and upholstery, there will be some expansion of current product lines such as the Opulenza Signature Collection. Hand crafted in Italy and covered in top grain Italian leather, it will have some updates with new colors and styles in rich grays and a warm taupe.

Expanding its already extensive lineup across categories, over 20 new bedrooms sets will be on display as well as over 20 new dining sets and over 15 new youth bunk beds. The company will also be showing an additional four new leather sofas consisting of two frames covered in top grain leather with two color options.

“There is a lot to see this January. At FOA we have also added a lot of industry favorite items with new, very competitive pricing which we have not offered before.” Stated Brookshire.

Attendees will also be given a preview of the newest model within FOA’s popular youth car bed collection. This will be featured in the rotating FOAVana showcase. “This is a fun addition to the line that will evoke nostalgia for many. “When asked what that is , Brookshire said “ We invite marketgoers to come in have lunch or enjoy a drink and see for themselves. We will also have the NFL football games on multiple screens Sunday so that attendees won’t have to miss their playoff game while shopping.“

About FOA: Furniture of America is a full line furniture resource headquartered in City of Industry, CA. with over 2 million sq. ft. of warehouse and distribution centers in California, Texas, Georgia and New Jersey as well as a dedicated ecommerce division. With showrooms in Las Vegas and High Point, they offer an extensive collection of home furnishings at an outstanding value along with world class customer service and support. For more info. Visit www.foagroup.com. See the video of FOA's new home