Armen Living Announces Executive Promotion and Welcomes New VP of Sales

Furniture World News Desk on 1/5/2024

Pictured L to R: Michae Cohen and Lee Honigsfield.

Armen Living, a contemporary lifestyle brand, has announced the promotion of Lee Honigsfeld to Executive Vice President and the appointment of Mike Cohen as the new Vice President of Sales for the Retail Division.

Kevin Kevonian, President of Armen Living, expressed his enthusiasm for the appointments, stating, “I couldn’t be happier with this exciting start to the new year, and to promote Lee to Executive Vice President. His contribution to our company is unparalleled. Through his exceptionally dedicated work, Lee has led our company to exponential growth over the last decade and I can’t wait to see what he and Michael will do for our brand in 2024. We invite everyone to come and join us at January markets in Atlanta and Vegas to congratulate them both!”

In his new role, Honigsfeld will partner with Kevonian in overseeing Armen Living’s operations, contributing to product development design concepts, and steering e-commerce sales, as well as the brand's sales, marketing, and trade show initiatives.

Honigsfeld remarked on Cohen's appointment, “I have known Michael for almost 20 years. His well-known and exceptional reputation speaks for itself. He is a master at building relationships and with his 40 years in the furniture business combined with Armen Living’s 40 years of manufacturing, we have a total of 80 years of experience mastering the home furnishings industry. Having him on board will bring our sales expertise to the next level.”

Cohen, with over 25 years of sales management experience and a record of success in retail account acquisition, will drive sales for the retail division and work on container division growth, Big Box, and Top 100 retail accounts. He will also support the sales team in expanding their regional footprints. Cohen previously held leadership roles at Walker Furniture, Coaster, Emerald Home Furnishings, Douglas Furniture, New Classic, and was a key account manager at Guildcraft of California.

Cohen shared, "This is such an exciting time for Armen Living, as well as for me professionally. I've known Lee and Kevin for many years and have tremendous admiration for the business they have built. With the team that Kevin has assembled, I'm looking forward to helping make Armen Living a larger presence in The top 100 Furniture Stores, as well as, beyond the top 100".

Armen Living is set to launch 400 new product introductions at the January markets, including Leather Upholstery, Bedroom, and Office Furniture, as well as new indoor and outdoor Dining sets.

The brand will be exhibiting at the Atlanta Market (January 16-22, 2024) in space B1 6-A2, and at the Las Vegas Market (Jan. 28-Feb. 1, 2024) in the new showroom B-762. Market attendees are invited to the Grand Opening Party in Las Vegas on January 28th, which will feature a ribbon-cutting at 3 pm, catered food, a full bar with specialty cocktails, and a live DJ. Guests can RSVP via Eventbrite.

About Armen Living 
Celebrating a 40 + year history, Armen Living is the Quintessential Modern-day Furniture Designer and Manufacturer, with a full line of indoor and outdoor furnishings for every room including bar, dining, living, office, bedroom, and outdoor living spaces. Open to the trade, their customers consist of retailers, designers, stagers, and hospitality purveyors across the globe. The result is a uniquely modern and fashion-forward collection that is enhanced by sophisticated urban-retro aesthetics with a distribution center centrally located in Southern California, Armen Living offers exceptional and dependable service and is known as a wholesale company with stylishly modern designs. Supporting the hospitality industries their company is able to extend its full custom capabilities to effectively and efficiently meet all of its contract clients' needs. Their brand is one of the leading resources in the country with over 500 SKUs just in their barstool category alone. Featuring a wide assortment of styles, sizes, materials, colors, and finishes - while more than 50% of their barstools are original designs - you won’t find anywhere else.