Martin Furniture Shifts Production Base from Tijuana to Vietnam and Malaysia
Furniture World News Desk on
In a strategic move to enhance its global presence and diversify its product offerings, Martin Furniture has relocated its Mexican production of office and entertainment cabinets from Tijuana to Vietnam and Malaysia. The decision, made by Gil Martin, the founder with roots dating back forty years in wood case goods manufacturing, reflectsa a significant shift in the company's production strategy.
Under the leadership of Gil Martin, the company has expanded its product range to include dining and fireplace consoles in addition to its existing office and entertainment furniture. To streamline and manage this diversified production portfolio efficiently, Martin Furniture has centralized its manufacturing operations under the oversight of Gustavo Velez, Vice President of Imports. Gus and his team have relocated their corporate offices to Vietnam, marking a strategic move to oversee and coordinate the entire production process seamlessly.
Despite the move, the existing factory in Tijuana remained operational through November of 2023. The company is evaluating options that align with its long-term goals and corporate strategy for the resolution of the Mexican factory.
For Gil Martin, this decision was not taken lightly, considering his four-decade-long history as a wood case goods manufacturer. The move to shift production to Vietnam and Malaysia reflects the company's commitment to adapt to changing market dynamics and capitalize on new opportunities in the global market.
The expansion into new product categories and the strategic relocation of production facilities position Martin Furniture for continued growth and competitiveness in the ever-evolving furniture industry. The decision reflects the company's forward-thinking approach to remain at the forefront of innovation and meet the diverse needs of its customers worldwide.