Symphony Sleep® Announces New Showroom and Marketing Strategy for Las Vegas Market
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Innovative Sleep Technologies' bedding brand, Symphony Sleep®, is set to introduce its new showroom in Las Vegas come January 2024, alongside a distinctive marketing initiative titled 'What’s your sleep angle?'
Positioned at C-1507 within the World Market Center, the 3,600-square-foot showroom merges a contemporary European style with functional spaces designed for product demonstrations and client discussions. The showroom will feature Symphony Sleep’s full range of adjustable bases, including their latest offerings.
At the heart of the new marketing effort is the concept of 'sleep angle', aimed at educating consumers on the wellness advantages of adjustable bases. John Schulte, president of Innovative Sleep Technologies, highlights the unique aspects of their product, stating, “Our product can elevate the sleeper up to 12-and-a-half degrees, which our marketing materials will outline a set of compelling benefits with the different degrees of elevation. The marketing assets we created to support this key feature in our base line-up are going to be used in retail showrooms right next to the floor model displays so they give the end users and the RSA the visual learning tools to understand the benefits of elevated sleep.”
The marketing strategy is designed to facilitate retail sales associates in guiding customers through the benefits of elevated sleep, fostering trust and enabling well-informed purchasing decisions. It incorporates diverse elements such as hanging graphics, headboard displays, mattress retainer bars with remote pockets, and floor stickers for a visually engaging and educational customer experience.
Symphony Sleep will showcase this educational toolkit along with its latest products – mattresses, pillows, sheets, and platform frames – at the upcoming Las Vegas Market, scheduled from January 28 to February 1, 2024.
About Symphony Sleep®
Symphony Sleep is a brand of Innovative Sleep Technologies (IST), a revolutionary sleep technology company founded by industry veterans to provide the residential furnishings, home healthcare and recreational vehicle industries with expertise in the design, manufacturing and marketing of adjustable and platform beds, mattresses, pillows and sheets. With headquarters, warehousing and logistics in Missouri, IST has ownership in factories and leverages a strategic manufacturing network across Asia, Europe and Central America. For more information, visit symphonysleep.com.