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SexySleep Tip #6- Promoting Mattress Sex Appeal Tastefully

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Tip #6: When Legget & Platt in association with GoodBed.com interviewed  mattress industry retail sales associates (RSAs),  76% said the mattress industry should use sex appeal in a tasteful way to create more interest in its products, considering the direct connection between the mattress and intimacy. As Leggett & Platt’s Mark Quinn put it, “You have companies using sex to sell a wide range of products, when there is virtually no direct connection to sex. Why? Because it works. However, those products don’t have the luxury of being closely connected to sex, like a mattress.”

The research also found that 73% of consumers interviewed consider the Ultimate Hybrid mattress “very” and “most” responsive/comfortable for intimacy/sex performance. The SexySleep research project had consumers compared an Ultimate Hybrid, made with Leggett & Platt’s Comfort Core fabric-encased innersprings, to an equally priced memory foam mattress. 

To view additional tips posted to this series visit www.furninfo.com/series/SexySleep

About The Research: The SexySleep research was commissioned by Leggett & Platt and conducted in Las Vegas by independent research group POCO Labs (random sample, n=255 U.S. men and woman 21+). The products chosen were selected in conjunction with GoodBed.com. Read more about the SexySleep research at Ultimate-Hybrid.com.

About Leggett & Platt®: Leggett & Platt is a diversified manufacturer (and member of the S&P 500) that conceives, designs, and produces a broad variety of engineered components and products that can be found in most homes, offices, and automobiles. Leggett & Platt serves a broad suite of customers that comprise a “Who’s Who” of U.S. manufacturers and retailers. The 130-year-old company (founded 1883) is made of 20 business units, 18,000 employee-partners and 130 facilities located in 18 countries. Leggett & Platt is the leading U.S. producer of: a) components for residential furniture and bedding; b) components for office furniture; c) drawn steel wire; d) automotive seat support and lumbar systems; e) carpet cushion; f) adjustable beds; and g) bedding industry machinery for wire forming, sewing, and quilting.

About GoodBed.com: GoodBed.com, is the leading online research destination for mattress shoppers. GoodBed features comprehensive mattress-related product and store information. The site was designed as a single, unified resource that can help consumers with all aspects of their mattress purchase — from 'what to buy' to 'where to buy' and even 'how to buy.'

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