SexySleep Tip #4- Tools For Mattress Sales Professionals
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Leggett & Platt surveyed more than 100 bedding industry retail sales associates (RSAs) as a part of the SexySleep research.
The components manufacturer learned that 80% of RSAs said their company has not given them information or training on how to address sex questions during a sale.
With 87% of RSAs having fielded a sex question during a sale, Leggett & Platt is encouraging the mattress industry to arm RSAs with training or materials. “We need to provide sales people with information, such as a handout, so they don’t have to make it up as they go along. We’re not saying to go out and talk about sex, but at least have a plan in place for when the questions come up. Part of that plan can include using a printable PDF that’s housed on Ultimate-Hybrid.com
,” said Leggett & Platt’s Mark Quinn. To view tips posted to this series visit www.furninfo.com/series/SexySleep
About The Research:
The SexySleep research was commissioned by Leggett & Platt and conducted in Las Vegas by independent research group POCO Labs (random sample, n=255 U.S. men and woman 21+). The products chosen were selected in conjunction with GoodBed.com. Read more about the SexySleep research at Ultimate-Hybrid.com
About Leggett & Platt®:
Leggett & Platt is a diversified manufacturer (and member of the S&P 500) that conceives, designs, and produces a broad variety of engineered components and products that can be found in most homes, offices, and automobiles. Leggett & Platt serves a broad suite of customers that comprise a “Who’s Who” of U.S. manufacturers and retailers. The 130-year-old company (founded 1883) is made of 20 business units, 18,000 employee-partners and 130 facilities located in 18 countries. Leggett & Platt is the leading U.S. producer of: a) components for residential furniture and bedding; b) components for office furniture; c) drawn steel wire; d) automotive seat support and lumbar systems; e) carpet cushion; f) adjustable beds; and g) bedding industry machinery for wire forming, sewing, and quilting.
About GoodBed.com: GoodBed.com
, is the leading online research destination for mattress shoppers. GoodBed features comprehensive mattress-related product and store information. The site was designed as a single, unified resource that can help consumers with all aspects of their mattress purchase — from 'what to buy' to 'where to buy' and even 'how to buy.'
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