Over 150 Years of Service to the Furniture Industry

 Furniture World Logo

SexySleep Tip #3- Fielding Questions About Sex & Mattresses

Furniture World News


on


Tip #3: Leggett & Platt surveyed more than 100 bedding industry retail sales associates (RSAs) as a part of the SexySleep research. The components manufacturer learned that 87% of RSAs have fielded a question about sex in relation to a mattress during the sales process, yet most have never received any company training on handling intimacy questions. Not unlike a good night’s sleep, sex is relevant to consumers and it’s naturally connected to the mattress.

Through conducting the SexySleep research, Leggett & Platt learned that some consumers equate quality of sleep with quality of sex. One participant said, “If I’m well rested I’ll have better sex.” And, if a mattress delivers both, people tend to be more satisfied. Since there is a natural correlation between a mattress and sex, Leggett & Platt wanted to provide the mattress industry with consumer insights about intimacy and the mattress.

To view tips posted to this series visit www.furninfo.com/series/SexySleep

About The Research: The SexySleep research was commissioned by Leggett & Platt and conducted in Las Vegas by independent research group POCO Labs (random sample, n=255 U.S. men and woman 21+). The products chosen were selected in conjunction with GoodBed.com. Read more about the SexySleep research at Ultimate-Hybrid.com.

About Leggett & Platt®: Leggett & Platt is a diversified manufacturer (and member of the S&P 500) that conceives, designs, and produces a broad variety of engineered components and products that can be found in most homes, offices, and automobiles. Leggett & Platt serves a broad suite of customers that comprise a “Who’s Who” of U.S. manufacturers and retailers. The 130-year-old company (founded 1883) is made of 20 business units, 18,000 employee-partners and 130 facilities located in 18 countries. Leggett & Platt is the leading U.S. producer of: a) components for residential furniture and bedding; b) components for office furniture; c) drawn steel wire; d) automotive seat support and lumbar systems; e) carpet cushion; f) adjustable beds; and g) bedding industry machinery for wire forming, sewing, and quilting.

About GoodBed.com: GoodBed.com, is the leading online research destination for mattress shoppers. GoodBed features comprehensive mattress-related product and store information. The site was designed as a single, unified resource that can help consumers with all aspects of their mattress purchase — from 'what to buy' to 'where to buy' and even 'how to buy.'





Furniture Industry News and in depth magazine articles for the furniture retail, furniture manufacturers, and furniture distributors.
Read other articles by Furniture World Magazine