Bedding Industries of America Will Introduce New Eclipse Moonlight Series During Spring High Point Market.
Furniture World News Desk on
Mattress manufacturer, Bedding Industries of America (BIA), will introduce The Eclipse Moonlight Series at the Spring High Point Market designed as a basic lineup primarily for furniture retailers to make it easier for their RSAs to sell to consumers. Priced under $1,000, the program has five different comfort choices ranging from extra firm to plush.
“We designed this series to help furniture retailers who do not yet take full advantage of the higher margins in mattresses. Bedding is not their priority and their RSAs shy away from more complicated mattress programs. This is a simple five-step program that is easy for the sales associate to understand and communicate to the consumer,” said Stuart Carlitz, CEO of BIA. “Having the Eclipse Moonlight Series in furniture stores offers consumers a one-stop-shop for everything they would need and adds to the average ticket in a store.”
The Eclipse Moonlight series incorporates edge-to-edge pocketed coils with a two-inch foam top, as well as gel visco in the center third of the mattress. It features BIA’s proprietary lumbar zone quilting and is 13.5-inches in height.
The mattresses retail for $799 to $899 in queen. The series is set to debut in BIA’s High Point showroom, Floor 4 of Crown Mark Plaza, this April.
About Bedding Industries of America
Bedding Industries of America has been making mattresses since 1866 and owns three factories in New Jersey, Chicago and Southern California. These factories, along with its licensee plants, allow BIA to service the entire United States and more than 100 other countries. Known for its design innovation in creating advanced sleep products, the company has an extensive global licensing network that distributes mattresses under 11 brands – Chittenden & Eastman, Eclipse, Eastman House, Fieldcrest, Ernest Hemingway, Harvest, Lifetime, Millbrook Beds, Natural Dreams, Velika and Van Vorst. A well-established leader in the bedding industry, Bedding Industries of America designs products crafted with high-quality components, including latex, memory foam, gel and eco-friendly materials such as cotton and wool. The company holds several patents that deliver superb support throughout the product line. For additional information, visit beddingindustriesofamerica.com.