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Paramount Sleep Company Announces Introductions For Las Vegas Market

Furniture World News Desk on 1/25/2023


Paramount Sleep Company® announced that it will present its redesigned Back Performance® PS Optimize Firm bed during Winter Las Vegas Market. Also on display will be the new Paramount Legacy Arthur 9.0 Plush Euro Top, H.D. Super Duty® Hybrid Conrad Luxury Firm, the newly redesigned A.H. Beard® Classic Lennox Plush Euro Top, Nature's Spa® Original Opal Plush, and SFERRA® Sonno Notte. Paramount will share space with Knickerbocker® in World Market Center, building C, space #1595.

Back Performance® Optimize PS Luxury Firm: Paramount’s Back Performance Optimize PS has been updated with a designer cooling knit fabric. The emblem design of the cool-to-touch panel was inspired by the contours of the human form, while the high contrast border fabric adds a geometric pop. Also new to the mattress is a two-inch layer of five-zone, high-density performance foam with natural cotton. The bed now features an 800 high-density pocket spring unit with a zoned and nested center third. Its quilt, featuring a blend of silk, wool and cashmere, convoluted foam, high-density support foam, and quilted cooling gel lumbar support, remain unchanged. All foams utilized by Paramount Sleep are CertiPUR-US® certified.

Paramount® Legacy: The new Paramount Legacy line honors the late Arthur Diamonstein, former president and chairman of the board of Paramount Sleep. The top bed in the Paramount Legacy line is Arthur 9.0, reflecting Paramount’s nearly 90 years of mattress making. It is a plush comfort level mattress featuring hand side stitching, a calico-encased coil unit, inner and outer hand tufting, more than 50 pounds of natural cotton, a coconut fiber pad, and exotic fibers including horsetail and Joma and alpaca wools. The Paramount collection pays homage to Paramount Sleep Company’s founding in Norfolk, Virginia, in 1935. Its elegant knit and damask fabrics are inspired by 1930’s Art Deco designs, and its luxurious construction is reminiscent of a classic Atlantic seaboard resort. 

SFERRA® Sonno Notte Pillow Top: Sonno Notte is a hybrid mattress comprised of more than 1,200 individually pocketed, steel-encased, zoned innerspring coils and layers of high-density comfort foams and natural latex for superior support. Fully hand-tufted with wool rosettes, the luxury Pillow Top mattress features extra layers of wool and cashmere and cooling gel foam to support the body while promoting a
temperate sleep environment. An additional mattress will be on display in the SFERRA booth located in: Collective Home, Building C, Suite C-585.

About Paramount Sleep Company: Paramount Sleep Company is a fourth generation, family-owned mattress manufacturer based in Norfolk, VA, since 1935. For more than 85 years, the company has remained one of the industry’s premier suppliers of high-quality mattress systems. Available at many top retailers across the country, the company produces handcrafted mattresses under the unique brand names: A.H. Beard®, Back Performance®, H.D. Super Duty®, Hypnos®, Kiwi Joma Wool Collection, Nature’s Spa®, Paramount®, and Bloomingdale’s AsteriaTM. For more information, visit www.ParamountSleep.com.