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Shifman Promotes Proven Sales Leaders for Continued Growth in 2023

Furniture World News Desk on 12/22/2022

Luxury mattress manufacturer Shifman Mattresses is positioning the company for continued growth as the company announces the promotion of two of its proven sales leaders.

Josh Suresky has been named Business Development Manager, and Diana Genshock takes on the role of Key Account Manager. Both report to Shifman National Sales Director Lisa Frey and will be in the Shifman showroom C-1554 at the Las Vegas Market, Jan. 29-Feb. 1, along with Frey and President Bill Hammer.

As Key Account Manager, Genshock is responsible for overall management of Shifman’s partnership with Macy’s, including account strategy, client relationships as well as communication and coordination with the Shifman Territory Sales team with a focus on growth. Genshock, who joined Shifman mid-year 2021 as Southwest Territory Sales Manager, will continue to manage the overall growth of the territory.

“Diana is fearless, curious and focused on aggressively growing Shifman’s presence in the Southwest market. Her deep understanding of retail, specifically the luxury category, and her varied past experiences from outside the mattress industry enable her to bring a fresh perspective,” said Frey.

Suresky, a 20-year mattress industry veteran, steps into the role of Business Development Manager. He will continue to manage Shifman’s 35-year partnership with Bloomingdale’s, and leverage industry expertise and existing relationships to help drive revenue. He will participate in strategic initiatives to bring on new retail partners for strong and sustainable growth in the luxury market. 

“Josh has made great contributions to Shifman during his five years as Key Account Manager through both his expertise and broad network in the mattress industry,” said Frey, “But perhaps his greatest strengths are his ability to connect with people, build relationships, and his contagious positive energy which will serve him well and drive success in this new role.”



About Shifman Mattress Company
Shifman is a leading designer and manufacturer of luxury, hand-crafted mattresses that are built with the same commitment to quality, integrity and true craftsmanship on which the company was founded over 130 years ago. A family-owned company, Shifman operates under the management of the Hammer family. Today, the company operates out of an 84,000-square-foot manufacturing facility in Newark, NJ. Shifman has a proven track record of creating strategic partnerships with its dealers to increase retail sales and customer satisfaction. For more information, visit www.shifman.com.