Universal Furniture, Garden & Gun and Crypton Join Creative Forces to Offer a Capsule Collection
Furniture World News Desk on
Left to Right: Haskell Harris, Garden & Gun; Neil MacKenzie, Universal Furniture; Elise Gabrielson, Crypton; Lance Keziah, Crypton; Tonya Scribner, Garden & Gun.
Whole-home furnishings resource Universal Furniture is partnering with Garden & Gun magazine and high-performance upholstery brand Crypton for a limited-edition capsule collection. Available at retail exclusively through the GDC Home store based in Charleston, the hand-picked collection went on sale on November 19.
The collection has been curated by Garden & Gun from Universal’s extensive furniture line and is inspired by the pages of the magazine to reflect its elevated Southern lifestyle. Upholstery pieces in the capsule collection are offered in Crypton fabrics, bringing a combination of durability, beauty and texture that best suits the everyday lifestyle of Southern homes. Fabric and finish colors in the collection are best described as natural and organic, bringing to mind the beauty of the Southern landscape.
“This is our first partnership with the venerable Garden & Gun brand, and one of many partnerships with Crypton. We couldn't be more excited to collaborate with both of them to bring this collection to market,” said Neil MacKenzie, Vice President of Marketing for Universal Furniture. “All of the pieces are beautiful and eclectic, reflecting the design aesthetic of the South.”
The 10-item capsule collection includes a range of upholstery and case goods that exude Southern elegance and provide the comfort people desire in today’s homes.
“Universal was an obvious partner for Garden & Gun in this capsule collection because they offer a diverse array of silhouettes that blend seamlessly with antiques and found objects and the layered look that the South is known for. Crypton fabrics fold in the obvious advantage of standing up to the wear and tear of a life lived well,” said Garden & Gun Style Director Haskell Harris.
“The increased interest in the home and shelter world continues post-pandemic as that experience completely changed the way everyone, including Southerners, thinks about the nature of where they live and more importantly, the idea of creating a true sanctuary at home,” Harris said. “We look forward to seeing how designers and consumers incorporate this unique, curated collection into their homes.”
An assortment of items from the capsule collection premiered during a private event at the Garden & Gun offices on November 17. Representatives from the magazine, Universal Furniture, Crypton and GDC Home were in attendance, along with regional interior designers.
Retailers and interior designers around the world trust Universal Furniture’s award-winning, smart and stylish designs to create modern, well-appointed living spaces for the whole home. The company’s casegood, upholstery, accent and outdoor designs are developed under the brand names Universal Furniture, Miranda Kerr Home and Coastal Living.
Universal Furniture, founded in 1968 and based in High Point, N.C., is the recipient of 13 Pinnacle awards for design excellence from the International Society of Furniture Designers. It is a brand of Samson Holdings, one of the world’s largest vertically integrated furniture manufacturers. For more information, please visit www.universalfurniture.com, or find us on Facebook, Instagram, and Pinterest @UniversalFurn.
About Garden & Gun
Garden & Gun is a multiplatform media company that celebrates stories of the American South through powerful journalism, bold photography, exquisite design, and finely curated retail and experiential journeys. The brand is anchored by its award-winning national magazine launched in 2007, Garden & Gun, which reports on the South’s sporting culture, food, music, art, literature, and its people and their ideas. The coveted audience of 1.6 million is further engaged through numerous New York Times best-selling books, Fieldshop by Garden & Gun retail experience, the Garden & Gun Club restaurants, and 75+ events each year. Visit gardenandgun.com.