Outward, Inc. Celebrates Its 10-Year Anniversary at High Point Market
Furniture World News Desk on
Outward, Inc., the independent Williams-Sonoma Inc. company, is celebrating its 10-year anniversary this month during High Point Market. The company has spent the last decade perfecting its technology that is transforming the way home furnishings retailers, manufacturers, and designers market through their product photography and visual merchandising.
Founded with the idea of bringing new visualization technology into the home furnishings space, Outward’s first products quickly became a revolutionary marketing tool for those in the industry. Outward began to reach deeper into the industry after its first customer, Williams-Sonoma Inc., liked their technology and future roadmap enough to buy the company in 2017. Until 2021, Outward had been primarily servicing Williams-Sonoma brands but has since established itself as an independent company whose technology is serving over 170 retailers and manufacturers with their latest product, Aperature Platform.
Outward’s technology has become attractive to retailers and furniture manufacturers nationwide, effectively helping various companies become more efficient and competitive, while cutting marketing costs. Retailers across the West Coast, like Hoot Judkins Furniture and Giorgi Bros. are already utilizing Outward’s technology, as well as furniture manufacturers like Whalen Furniture, which produces high-quality furniture for homes and offices in San Diego, Calif. Sagebrook Home in Commerce, Calif., which specializes in decorative accessories, wall décor, furniture, lighting, and home textiles are seeing the benefits of the Aperture Platform as well.
“Ten years ago, we had a vision of transforming the furniture industry through a breakthrough concept. Today, I can say that through the dedication of our team and the incredible support from all sectors of home furnishings, we have achieved that,” said Gaurav Sethi, co-founder of Outward, Inc. “Through our success, we will continue to update and advance our technology and customer service to keep up with the needs of the industry.”
For those attending this Fall High Point Market, Outward is inviting retailers and manufacturers to stop by their showroom on 134th South Main Street this Thursday through Sunday from 4-7pm for a happy hour to celebrate this incredible milestone.
Retailers are also encouraged to visit Outward’s showroom throughout market for live demos of the company’s offered services. Online demos are available by appointment at any time by visiting https://meetings.hubspot.com/rsexton3.
About Outward, Inc
Outward, Inc. is a visual transformation and technology company. Since 2012, the company has been reinventing the way product photography is created, presented and consumed. Inspired by its deep experience working with home furnishings lifestyle retailers and manufacturers, Outward has developed a fully automated photography solution, the Aperture Platform, which makes it easy to produce and publish high-impact product photography for a variety of visual merchandising uses. After completing an initial training session, manufacturers and retailers of all sizes and skill levels can produce a large volume of product images at the push of a button and publish them in any format — from e-commerce to traditional media. Outward is an independent Williams-Sonoma company. For more information, visit www.outwardinc.com.