Spring Air Expands Nature’s Choice Line

Furniture World News Desk on 9/30/2022

When Spring Air launched its environmentally friendly Nature’s Choice line at Boscov’s department stores last spring, the line quickly gained traction with customers seeking mattresses with a sustainable story and an affordable price tag. Now, the popular collection is expanding in scope and amping its cool factor with new features designed to positively impact sleepers’ personal microclimates.

“What’s interesting about Nature’s Choice, and what attracted Boscov’s to the product line, is that it’s a semi-natural product that speaks directly to consumers’ interest in more natural products that are good for the environment,” said Nick Bates, president of Top 20 bedding manufacturer Spring Air International. “Yet while all of the materials, from the non-wovens to the latex to the steel springs, are recyclable, unlike many organic products on the market today with luxury price tags, the Nature’s Choice collection also offers an affordable price point.”

And now temperature controlling properties, thanks to the addition of two new designs that offer state-of-the-art cooling phase change material (PCM) zipper covers that make them feel instantly cool to the touch. With an attractive cover pattern in soft blue to set them apart from the original models on the floor and signal to shoppers that they offer a special cooling sensation, the new Hydra designs further add to the value proposition with increased amounts of Talalay latex. Available in two additional firmness choices, extra firm and super plush, both models now include three inches of breathable, hypoallergenic latex in the comfort layer to reduce tossing and turning for more peaceful sleep.

“Given that body heat is one of the major sleep disruptors that people deal with on a regular basis, it just made sense for us to complement the current Nature’s Choice collection, which has proven extremely popular at Boscov’s, with a cooling dynamic,” said Charlie Torrez, director of sales at Spring Air.

The Nature’s Choice collection available on 49 Boscov’s floors throughout the Northeast, as well as via Bosovs.com ranges from $1,299 to $1,699 retail in queen (mattress only). All four models offer a smooth, natural feel, and shoppers now have a choice between the sensation of cool, or the original design.

About Spring Air International

Founded in 1926, Woburn, Massachusetts-based Spring Air International is a Top 20 U.S. bedding manufacturer and widely recognized consumer brand. The company boasts of its ability to service retail customers from north to south and coast-to-coast in the U.S. and is produced in nearly 50 countries through its international network. The company is committed to helping retailers drive business while leveraging its reputation for trust and integrity inspired by its name.