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MLILY USA Gives Retailers More Firepower with Robust Update to Partner Portal

Furniture World News Desk on 9/26/2022

MLILY USA is giving retail partners more firepower to promote the bedding business and drive traffic with its latest and most robust update to the Mlily University partner portal since its launch.

Mlily University houses a complete, downloadable library of products, videos, training materials, and marketing assets, from point-of-purchase items to social media content. In addition to sales and marketing resources, Mlily U offers retail partners the convenience of 24/7 order placement and access to Mlily’s highly rated full-service customer support team.

The latest update to Mlily U offers a combination of content and tools that retail partners can use for an omnichannel approach to their marketing efforts in-store and online. Some of the highlights include:

  • ChiroPro collection guide and product cards, introduced this summer and in production
  • Value Hybrid collection, introduced this summer and in production
  • Video of Mlily USA partnership with the International Chiropractors Assn.
  • All-new point-of-purchase materials
  • 2022 catalogs for the top-selling Essential Plus line and Mlily branded products
  • Monthly social media calendars to help retailers plan and execute
  • Consumer-facing, weekly blog content
  • 3D Tour of the Las Vegas showroom
  • Mlily trade and consumer media coverage

“We understand the current retail environment requires more aggressive promotion to drive traffic and sales, so we are providing as much fresh content and interesting assets as possible to the portal regularly to meet those needs,” said Ryan Farber, vice president of marketing.

“The more retailers use these free tools and resources, the better results they can achieve. It also enables Mlily to enhance the program with more partner use and feedback,” he added.

With you every sleep of the way. Headquartered in Knoxville, Tenn., MLILY USA is a key supplier of mattresses, pillows, and sleep accessories to the North American bedding market. With a global network of state-of-the-art factories and warehouses spanning more than seven million square feet in Tennessee, South Carolina, Arizona, China, Thailand, and Serbia, the company’s quality products are sold worldwide. In the U.S., MLILY has an exclusive partnership with the International Chiropractors Association to design and market bedding products based on clinical research and manufacturing excellence. MLILY also holds a unique global strategic partnership with Manchester United, the leading sports brand and popular soccer team in the United Kingdom, to deliver rejuvenating sleep products for enhanced physical performance.