Gail Doby Coaching & Consulting Conducts Survey to Support Designer Community, Reveal Current State of Industry
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As part of an ongoing effort by Gail Doby Coaching & Consulting to support its community of interior designers, the company has developed a survey called the 2022 Interior Designers Survey on Fees, Salaries and Competing for Talent. It is tailored to help the business consultancy’s clients understand the current state of the industry and the challenges they face, as attitudes about the workforce have shifted.
Creating lasting workforce satisfaction and retention is critical for today’s interior design firms. Similar to other industries, designers are struggling not only with fees, but also with salaries as well as recruiting and maintaining talent.
“Our goal with this survey is to glean information that will help us guide our clients through a changing landscape in the interior design world,” said Gail Doby, chief vision officer of Gail Doby Coaching & Consulting. “The questions in the survey are strategically developed so we can use the information to improve different areas of an interior design business. This is an industry-wide initiative, and we strongly encourage designers to participate.”
For today’s firms, salaries and fees are a large part of the equation, but as the country comes out of the pandemic and fears of a recession loom, decisions also need to be made regarding freight costs, fully remote teams, hybrid models and flexible work hours to assure highly diverse teams and cultures.
“The survey will allow us to efficiently collect honest feedback, opinions and responses so we can use that information to help improve different areas of an interior design business,” added Erin Weir, co-founder and vice president of Gail Doby Coaching & Consulting. “Owners in particular, will directly benefit from their participation because the results will allow them to gain insights for benchmarking their businesses.”
The 40-question survey takes approximately eight-to-ten minutes to complete. All responses will be anonymous and confidential. The survey can be found at https://gaildoby.com/ids2022-tmm.
To thank respondents for their input, the coaching and consulting firm will provide a complimentary copy of the results in advance of general distribution. In addition, all participants will be entered into drawings for prizes throughout the duration of the data collection period. The deadline to complete the survey is July 31, 2022.
Interior Talent, a leading architectural and design recruitment firm is the Pearl sponsor of the survey. Gold sponsors include Client Expander, a digital marketing agency for the design and build industry and Stemper & Associates, a business consulting and financial management firm for interior designers. Media sponsors include Furniture Lighting & Décor, High Point Market Authority and The Home Trust. Referral Partners include Christina Juarez & Company, High Point x Design, Lexington Home Brands, Return on Interiors and TMM The Media Matters.
About Gail Doby Coaching & Consulting
Founded in 2008 by Gail Doby and Erin Weir, Gail Doby Coaching & Consulting offers one-on-one VIP experiences, coaching and consulting services to professional designers and firms; mastermind groups for CEOs and seconds-in-command; online courses and business-related products and services; business tools and documents and live events across the U.S. and internationally. Firms from solo entrepreneurs to those with seven-figure-plus revenues have realized transformational growth in sales, profitability, and professional and personal satisfaction. Utilizing highly developed and strategic financial, marketing, organizational and human resources evaluations, Gail Doby Coaching & Consulting clears the path for clients to radically improve their businesses, achieve financial success, attain business and personal goals and work more efficiently. Doby’s background in both interior design and business finance provides the foundation for how many of the top design firms and practitioners now approach the business of doing business. For more information go to www.gaildoby.com.