Darvin Furniture & Mattress Unveils Its Bassett Design Center
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The Bassett Gallery has been a destination for Darvin Furniture & Mattress customers for decades. After a ribbon-cutting ceremony Thursday, March 10, there's now even more reason to visit Chicagoland's largest furniture and mattress store, 15400 La Grange Road, Orland Park, Ill.
Located in the heart of the Darvin showroom, the redesigned Bassett DesignCenter highlights the infinite design options that Bassett has to offer. The gallery is designed to inspire the newest trends as well as feature the timeless style the iconic furniture brand is known for. According to Darvin Furniture & Mattress Vice President of Merchandising Jill Wirig, one of the most important changes is highlighting the Custom Upholstery display area where customers can fully explore the breadth of the Bassett brand.
"At Darvin, we not only stock top sellers, but we also excel at customization. Our re-imagined Bassett DesignCenter puts one of the most distinctive features of Bassett at the forefront," explains Wirig. "The ability to customize their furniture selection from different styles of arms, backs, and legs, as well as their choice of beautiful and functional fabrics, gives our Darvin customers the opportunity to design specifically for their home adding to the overall customer experience.”
According to Wirig, the 3,500-square-foot Bassett Gallery also features the very popular and hard-to-find custom motion furniture and other high-quality pieces that showcase the brands' timeless appeal.
"At Darvin, we are very selective of the vendors we partner with when it comes to brand selection for our customers. Bassett has always been committed to quality and service and, like Darvin, we both have been doing that for more than 100 years," Wirig says. "We have generational customers who shop at Darvin and with Bassett, we know we have a partner who has our same commitment to customer satisfaction."
Manufacturers Representative for Bassett Furniture Blair Kodat says the beauty of the partnership between Darvin and Bassett is that the two iconic brands have both been thriving for over a century. Bassett is world-renowned domestic furniture and Darvin is the premier furniture retailer in the Chicagoland market.
"Our brand emphasizes the importance of quality and style with a plethora of product that has endless custom capabilities and is handcrafted by our very own artisans in Virginia and North Carolina," says Kodat. "The refresh on the Darvin gallery allows us to stay on trend with design elements and continue to offer the latest innovations and styles trending in the industry."
The all-new Bassett DesignCenter at Darvin Furniture & Mattress is not just a place to shop for beautiful, high-quality furniture. It also represents the long-standing relationship Darvin has had with brands offering a similar dedication to their products and customers.
Darvin Furniture & Mattress President Will Harris explains their choice of leading brands like Bassett has always been a big part of Darvin's success. "As a top source for Bassett furniture in Chicagoland, we recognize how important our decades of partnership with Bassett have been. Darvin Furniture experienced a vast increase in sales with the Bassett line in 2021, and we are looking forward to a great 2022."
About Darvin Furniture
More than 100 years old, Darvin® Furniture is an industry leader and Chicagoland's largest furniture and mattress store. One of the top 100 furniture retailers in the country, Darvin Furniture's showroom is located on 11 acres in Orland Park, Illinois. The showroom features more than 200,000 sq.ft. of furniture on display, with 35,000 sq.ft. dedicated to a Clearance and Outlet Center, a 10,000-sq.-ft. Mattress Center and Rug Gallery. Additional information is available at Darvin.com. Stay up to date on the latest news as a member of the Darvin social community by following us on Facebook, Linkedin, Twitter, Instagram, Pinterest, and YouTube.