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Fairfield Announces Second Annual Virtual Design Challenge for High Point Furniture Market

Furniture World News Desk on 3/9/2022

As Fairfield celebrates over 100 years in business, the casegoods and upholstery producer has announced their 2nd annual Virtual Design Challenge at High Point Market. Fairfield has selected seven interior designers to battle through design and create a winning showroom space that will be brought to life during October Market. 

The esteemed line-up of designers will create room designs, inspired by personally-chosen movie titles, using Fairfield’s casegoods product lines and upholstery. Participants will design the virtual space using real time dimensions of Fairfield’s High Point Showroom. The designers selected collectively represent a diverse perspective of geographic regions, project scopes, and design aesthetics. 

“I was blown away at the 2021 Virtual Design Challenge and cannot wait to see what the designers will create this year,” says Dixon Mitchell, CEO of Fairfield. “I am very proud of the quality and craftsmanship of each piece we manufacture at Fairfield and know that they will be beautifully represented in this season’s design ideas.”

The renderings will be on display in the showroom during April’s High Point Market and a curated panel of expert judges will be tasked with selecting the winners. The first place winner’s rendering will come to life within the Fairfield Showroom during October’s High Point Market and they will receive a $5,000 Fairfield voucher. The second and third place winners will receive $2,500 and $1,500 Fairfield vouchers respectively. 


Joy Williams, Joyful Designs Studio

Liz Goldberg, Carolyn Leona

Billy Ceglia, Billy Ceglia Designs

Elle Cole, Elle Cole Interiors

Teddie and Courtney Garrigan, Coco & Dash

Rachel Moriarty, Rachel Moriarty Interiors

Justin Shaulis, Justin Shaulis Inc.


Caroline Brackett, Principal Designer, Caroline Brackett Studio of Design

Ashley Hotham Cox, Editor-in-Chief, Home Design Decor

Jane Dagmi, Editor-in-Chief, Designers Today

Michelle Doherr, Visual and Creative Merchandise Manager, Fairfield 

Diane Falvey, Editor-in-Chief, Furniture, Lighting & Decor

Elizabeth Hudson,  Editor-in-Chief, Our State Magazine

Libby Langdon, Interior Designer + Principal, Libby Interiors, Inc. 

Don Ricardo Massenburg, Principal and founder of DESiGN iNKREDiBLE, 2021 Designer Challenge Runner-Up

Lisa Mende, Designer and Founder of Lisa Mende Design, Winner of 2021 Designer Challenge


About Fairfield

For nearly a century Fairfield, which was established in 1921, has combined masterful craftsmanship with fashion-forward designs for fine furnishings for the home, office, and hospitality industries. A family of craftspeople, Fairfield cares about the community, the environment, and the customer. This philosophy is the fabric of the company and is woven into all facets. Fairfield distributes products to customers throughout the United States and internationally. Quality control throughout the process, masterful craftsmanship, and precise tailoring results in upholstered furnishings that set the bar for value and excellence in the industry.